Hennessy's stylish saga spotlights Black chess Grandmaster Maurice Ashley
September 14, 2020
Maurice Ashley, the first ever Black chess grandmaster, is the subject of the latest film from Hennessy in its "Wild Rabbit" series. In a campaign that
Facebook captures real-life quarantine births to promote its parent support hub
May 08, 2020
Just ahead of Mother’s Day, Facebook highlights hope in a new spot centered on expectant moms and babies born during pandemics—including this one.
Best of 2020 No. 17: Facebook's poetic film depicts a world ravaged but not destroyed by the pandemic
March 31, 2020
Through New Year's Day, we're counting down the best brand ideas and campaigns of the year.
Covergirl: Signature Selfies
February 28, 2019
CoverGirl is turning the ubiquitous selfie into a form of activism in its latest campaign.
Shade for Shade
July 17, 2018
Issa Rae shows off her comedic chops in the latest spot in CoverGirl's "I Am What I Makeup" campaign from Droga5.
Focus
May 01, 2018
CoverGirl is muscling up its "I Am What I Make Up" campaign with a new product-focused ad featuring Massy Arias, the certified personal trainer formerly known as MankoFit, and the brand's new Flourish Mascara by LashBlast.
Major
April 16, 2018
In 1899, Marshall "Major" Taylor became the first African-American to win a world championship in cycling.
Bring Them In
November 03, 2017
Droga5 tapped director Mike Mills to direct this delightfully obscure, artsy film for Clos19, a new lifestyle retail platform from LVMH Moet Hennessy.
Week of June 9, 2017
June 09, 2017
In this week's edition, McDonald's unusual recruitment play, the curious muse behind gorgeous cannabis packaging, CoverGirl gives consumers license to apply in public, Apple's "frightening" move for the WWDC and Samsung's one-billion color experim
Project PDA
June 05, 2017
Whether or not to apply makeup in public is something of a divisive issue.
It Comes From Below - Numbers
July 12, 2016
It's a barrage of numbers in Under Armour's new spot starring Washington Nationals pro baseball player Bryce Harper.
The Piccards
April 15, 2016
Pioneering Swiss family the Piccards is the latest subject of Hennessy's Wild Rabbit campaign from Droga5, in a sweepingly cinematic
Michael Phelps Rule Yourself
March 08, 2016
Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.
Rule Yourself - Tom Brady
September 10, 2015
Tonight during the 2015 NFL season opening game between the New England Patriots and the Pittsburgh Steelers, Under Armour unleashed an army of Tom Bradys in a new spot from the company's "Rule Yourself" campaign.
Rule Yourself
August 24, 2015
Athletes are their own army, according to Under Armour's stunning new "Rule Yourself" campaign, created out of Droga5 and directed by Academy Award-winning DP/Director Wally Pfister of Reset.
I Will What I Want - Bra Campaign
July 14, 2015
Today, Under Armour unveiled the latest addition to its women's collection, a line of sports bras, and along with it, a new series of ads from Droga5 continuing its "I Will What I Want" campaign.
I Will What I Want (Case Study)
June 24, 2015
Under Armour's integrated effort starring Gisele Bundchen, "I Will What I Want," has won the Cyber Grand Prix at Cannes.
The Ride
December 03, 2014
Droga5 celebrates New York City nostalgia in the latest installment of Hennessy's "Wild Rabbit" campaign.
Gisele Kung Fu
September 03, 2014
It's not enought to be physically fit these days, if you're a celebrity -- you have to have a thick skin too. Supermodel Gisele Bundchen demonstrates she has both (as well as showing off her Kung Fu skills) in this new spot for Under Armour.
Misty Copeland -- I Will What I Want
July 31, 2014
After winning creative duties on Under Armour's women's products last fall, Droga5 today debuted its first work for the brand, "I Will What I Want," an empowering campaign that highlights female athletes' drive to reach their goals despite various
Rondas
April 22, 2012
Soccer stud Cesc Fabregas has been on a roll, helping his team FC Barcelona get closer to another bid for La Liga Championship for the fourth year in a row.
Wild Rabbit Print 3
April 02, 2012
Each one of us has a wild rabbit -- that elusive motivation that drives us to succeed. That theme is the centerpiece of a big, beautiful new campaign for Hennessy from Droga5 New York.
Wild Rabbit Print 2
April 02, 2012
Each one of us has a wild rabbit -- that elusive motivation that drives us to succeed. That theme is the centerpiece of a big, beautiful new campaign for Hennessy from Droga5 New York.
NeverStopNeverSettle
April 02, 2012
Each one of us has a wild rabbit -- that elusive motivation that drives us to succeed. That theme is the centerpiece of a big, beautiful new campaign for Hennessy from Droga5 New York.