January 28, 2021
For the fourth time in five years, it’s a Tide ad in the Super Bowl. And has been the norm of late, it’s a small-screen star, not a football star leading the lineup.
January 29, 2020
After a decade of a “You’re Not You When You’re Hungry” messages, Snickers has decided it's not mere individuals who need the candy bar. It's the entire world.
September 30, 2019
It's not even October yet, but here come the Halloween ads. This year, Geico is releasing a series of seasonal spots, starting with a fun TV ad that revolves around a couple of housemates living with a witch.
July 16, 2019
Reebok is running full-steam ahead under new top marketer Matt Blonder, debuting the latest spot from its “Sport the Unexpected” campaign.
April 29, 2019
Generation Lockdown,” the gun violence campaign from March for Our Lives created by McCann New York, earned the Grand Prix for Good at the Cannes Lions International Festival of Creativity this week.
February 08, 2019
Achieving a dream requires hard work and perseverance, no matter the obstacles. Get up early, train all day, grind, grind, grind. Or maybe pick an easier dream.
January 07, 2019
Walmart is launching the first national campaign for its online Grocery Pickup service during the Golden Globe Awards on NBC Sunday night with two 60-second and two 30-second spots.
July 13, 2018
For hundreds of years, kids played sports without painted lines, trimmed fields or standardized equipment. Games were about play, not work or scholarships or careers.
July 11, 2018
Dollar Shave Club aims to show it's more than a razor subscription service in a new campaign portraying the embarrassing and sometimes painful things guys do in the privacy of their bathrooms.
May 07, 2018
"Sometimes, Naked Is Better." That's the newest tagline for Wonderful Pistachios, which is featuring Venus de Milo in a new campaign where she gets a voice, and some clothing, to tell consumers about shell-less pistachios.
April 03, 2018
Not every hero gets top billing, or even a real name. In a new spot for the Marvel Strike Force mobile game, a S.H.I.E.L.D. medic seizes his moment in the spotlight, only to get tripped up by his lack of plot armor.