April 16, 2021
Putting potato chips between slices of bread, aka the "crisp sandwich," has long been renowned as a lazy lunchtime option by U.K. consumers, although to foodies the idea is arguably anathema.
December 11, 2020
U.K. broadcaster Channel 4 is out with its first-ever Christmas ad, and it's both in keeping with the brand's inclusive, quirky persona and the weirdness of 2020.
November 16, 2020
Sainsbury's has chosen to focus on family nostalgia this year in its Christmas campaign, with a trio of bittersweet ads capturing memories of culinary traditions at a time when families won't necessarily be able to meet in-person.
November 02, 2020
U.K. retailer Argos once again plays on nostalgia for its print catalog in its holiday spot this year, centered on a spectacular magic show that two little girls put on for their family.
November 02, 2020
Retailer TK Maxx unveiled its European Christmas ad today, and while it's typically quirky in style it also subtly references the pandemic, with a line about a "hard year."
October 07, 2020
French soccer star Kylian Mbappé narratesa vibrant and energetic spot for the launch of EA Sports' FIFA 21, celebrating the enthusiasm of soccer fans and gamers from around the world.
July 14, 2020
An animated love story illustrating how the stresses and strains of modern life can impact sexual relationships is actually an ad for Viagra Connect.
June 22, 2020
As millions of parents grapple with home schooling due to the pandemic, some are bound to be running out of ideas on how to make it interesting by now. So HP has stepped in with a cute animated film, via Goodby Silverstein & Partners, which s
May 01, 2020
It seems we're getting to the point in the lockdown where everybody (well, most people) has now got the "stay home" message—but viewers need to have some hope for the future.
February 28, 2020
A new campaign for U.K. digital bank Starling Bank features some eye-catching craft. A woman takes to the skies, helicoptering her garden shed—a metaphor for the small business she's started.
February 21, 2020
It’s a quiet night in the city, and a woman and her dog are out for a run.
February 04, 2020
Coors Light is changing up its U.K. campaign, with its first work for the region in six years.
January 08, 2020
A new campaign for the U.K.'s Department for Education chronicles a day in the life of a real-life high school teacher, in order to emphasize the unique nature of a career in teaching.
September 18, 2019
U.K. advertisers have been keen to come up with inventive takes on Japanese culture in the run-up to the Rugby World Cup this year taking place in Japan.
March 14, 2019
The BBC's Comic Relief takes place in the U.K. this week, and to promote the 30-year-old fundraising initiative, a film from Wonderhood Studios reminds us that charity can bring us together in divided times.
January 25, 2019
Diversity initiatives and inclusive platitudes from business execs are easy to come by, but action is a harder sell.
December 04, 2018
The BBC has thrown itself into the ring with U.K. retailers in the heartwarming Christmas ad stakes this year.
November 20, 2018
McDonald's U.K is really hammering home the message that it sells carrots sticks in its holiday ad this year.
November 15, 2018
John Lewis takes Elton John on an epic trip down memory lane in its Christmas ad this year.
November 12, 2018
Waitrose's food is so good that people just can't wait to get to it, in this year's holiday campaign for the John Lewis-owned U.K. grocer.
November 07, 2018
London's Heathrow airport's ongoing festive campaign takes a transatlantic twist this year as its cuddly grandparent teddy bears turn out to have emigrated to a Florida retirement village.
October 05, 2018
A new teacher recruitment film for the U.K.'s Department for Education charts the progress of one girl through her education and schooling using real-life teachers as actors-- and it's surprisingly moving.
July 25, 2018
There's something magical about the pouring of a pint of Guinness, and now the brand brings that to life in a stunningly choreographed ad for the Asian market.
January 22, 2018
Unlike the summer Olympics, the sports involved in the Winter Olympics can be pretty terrifying activities --as we've already seen in a spot by