May 09, 2018
Best Buy is tapping its own 100,000 blue-shirted employees as the stars of its new marketing campaign, a rebranding effort designed to highlight the retailer's personalized customer service.
May 10, 2017
Since the Polaroid Corporation was founded in 1937, its reputation has fluctuated between innovation and obsolescence. But with a wave of nostalgia hitting consumers, the brand's name seems poised to make a comeback.
October 05, 2016
The debut of the new BMW films episode is about two-and-a-half weeks away, but to keep anticipation high, the auto brand just rel
May 18, 2016
Smith Optic's Chroma Pop sunglasses are apparently the brand that eight out of ten fishermen reach for to ensure top performance in their sport. But what about the other two?
April 01, 2015
Chevrolet injects the boring old focus group with an element of surprise -- and terror, and delight -- for the "Real People, Not Actors" campaign, launching today out of Commonwealth McCann.
April 01, 2015
Chevrolet injects the boring old focus group with an element of surprise -- and terror, and delight -- for the "Real People, Not Actors" campaign, launching today out of Commonwealth McCann.
April 01, 2015
Chevrolet injects the boring old focus group with an element of surprise -- and terror, and delight -- for the "Real People, Not Actors" campaign, launching today out of Commonwealth McCann.
April 01, 2015
Chevrolet injects the boring old focus group with an element of surprise -- and terror, and delight -- for the "Real People, Not Actors" campaign, launching today out of Commonwealth McCann.
April 01, 2015
Chevrolet injects the boring old focus group with an element of surprise -- and terror, and delight -- for the "Real People, Not Actors" campaign, launching today out of Commonwealth McCann.
February 02, 2015
Chevy put fear in football fans' hearts yesterday in the minutes leading up to the big game.
November 03, 2014
Can driving a truck really make you more appealing? Chevrolet uses humor to float this amusing (but quite possibly true) idea in a series of wry documentary-style videos for its midsize Chevy Colorado truck.
October 24, 2013
Here's something we haven't seen in automotive advertising before: brainwaves.
July 01, 2013
Commonwealth and Chevy tug on viewers' heartstrings with the debut of this new spot for the all-new 2014 Silverado, the marque's first new model since 2006.
March 31, 2013
Commonwealth and Chevrolet seek to bring back the '60s glamor implied by owning an Impala with "Tuxedo Man," a new execution of the car company's "Find New Roads" campaign.
March 12, 2013
Chevy's new "Find New Roads" tagline continues in this fun, energetic spot from agency Commonwealth.
February 10, 2013
During the Grammys broadcast last night Chevrolet unveiled its totally refashioned lineup of cars--the Volt, Spark, Sonic, Impala and Corvette Stingray--in this new anthemic mashup of vignettes, created out of Commonwealth, the Chevy-dedicated jo
February 04, 2013
Nikon and McCann New York made a splash at Sundance in the short film category with "Broken Night," a film by Guillermo Arriaga of "Babel" and "21 Grams" fame that was shot entirely on Nikon's D800 camera.
July 17, 2012
Ikea just released this teaser of its 2013 catalog, which introduces a new element to the 62-year-old tome--interactivity.
July 12, 2012
The first work for brand IKEA out of McCann New York is a little bit hard to watch. A 2-minute film, directed by Paranoid's Olivier Babinet, imagines a world without all that is soft and fluffy.
June 24, 2012
Explore the Grand Canyon, Yellowstone Park and the Great Smoky Mountains from your computer with Trail View, an ambitious new site from General Mills' Nature Valley br
March 07, 2012
Explore the Grand Canyon, Yellowstone Park and the Great Smoky Mountains from your computer with Trail View, an ambitious new site from General Mills' Nature Valley br
February 01, 2012
Chevy has lots and lots of work in the Super Bowl. This spot, which will air after the game ends, is out of McCann New York and Detroit. In it, talking bugs (voiced by Hank Azaria) take a joyride on the Sonic.
May 23, 2011
Dig Deeper is an interactive website promoting HBO's vampire series True Blood Season 3 DVD.
February 13, 2011
AT&T's Facebook app lets you submit your Valentine's message and have it shouted by a professional Mountain Man Yeller from the top of a mountain.
May 24, 2010
Get more vampire out of HBO's True Blood: The Complete Second Season Blu-ray Disc Set, which goes on sale today.