Powerade: More power for me
August 02, 2020
Sports drink marketing has gone soft, presenting a sanitized version of competition that looks nothing like what our audience experiences on the court and sees in their feeds.
L.A. Mayor’s Council to End Gun Violence: Louder Than Guns
June 06, 2019
Southern California residents have to consider types of insurance people in other parts of the country don't have to think twice about—like coverage for earthquakes, or wildfires.
Tom Clancy's Rainbow Six Siege
March 15, 2016
Omelet combines explosive action, gritty realism, and the swagger of Idris Elba to bring Rainbow Six: Siege to life.
#Pokemon20
January 25, 2016
Pokemon has released its first-ever Super Bowl commercial, which encourages kids to "train on."
Guitar Hero - Win the Crowd
October 05, 2015
Lenny Kravitz and James Franco seek to outdo each other's rock star moves in the latest trailer for Activision's Guitar Hero Live -- and they both really suck ... at first.
Unfollow Messi
August 20, 2015
Adidas and 72andSunny continue to change up the conversation of sports advertising in a new ad that knocks Leo Messi, arguably the greatest soccer player of all time, off his throne.
Call of Duty Black Ops III 'Ember' Tease
April 23, 2015
Activision's "Call of Duty" transports us into a future dystopia that's both terrifying and believable in another "documentary" for the game, this time promoting its much-anticipated launch, Black Ops 3.
The Honest Truth
April 03, 2014
Activision's Call of Duty has set records engaging gamers in countless hours of military "play," but the advertiser has also done its part in supporting those who are fighting the real battles with
CODnapped
January 21, 2014
Every year, Activision augments the main release of Call of Duty with a season of downloadable digital content -- a strategy that ensures players remain engaged with the game throughout the year.
Epic Night Out
November 04, 2013
Directed by James Mangold (Wolverine) and featuring Megan Fox in a breathy cameo, 72andSunny's latest trailer for Activision's Call of Duty: Ghosts (which launches tomorrow) shows four friends taking on a ruined Las Vegas to the tune of F
Tea
October 11, 2013
On November 5, Activision will drop its latest installment in the Call of Duty franchise, "Ghosts." To gear up for the launch, 72andSunny released a series of new spots depicting the everyday lives of the average Jane and Joe -- including a doctor
Janitor
October 11, 2013
On November 5, Activision will drop its latest installment in the Call of Duty franchise, "Ghosts." To gear up for the launch, 72andSunny released a series of new spots depicting the everyday lives of the average Jane and Joe -- including a doctor
Dinner
October 11, 2013
On November 5, Activision will drop its latest installment in the Call of Duty franchise, "Ghosts." To gear up for the launch, 72andSunny released a series of new spots depicting the everyday lives of the average Jane and Joe -- including a doctor
Dentist
October 11, 2013
On November 5, Activision will drop its latest installment in the Call of Duty franchise, "Ghosts." To gear up for the launch, 72andSunny released a series of new spots depicting the everyday lives of the average Jane and Joe -- including a doctor
Checkup
October 11, 2013
On November 5, Activision will drop its latest installment in the Call of Duty franchise, "Ghosts." To gear up for the launch, 72andSunny released a series of new spots depicting the everyday lives of the average Jane and Joe -- including a doctor
The Replacers
April 07, 2013
Earlier this year, Activision introduced "The Replacer," played by Peter Stormare, a guy who takes care of your day-
Black Ops II Revolution Trailer
January 21, 2013
Call of Duty: Black Ops II has a new downloadable content pack, "Revolution." With four new multiplayer maps, the pack is going to keep you so busy, you're going to need someone else to do your chores for you, and live your life for you.
Call of Duty Black Ops II Surprise
October 28, 2012
Activision's "Surprise" themed campaign -- which included this viral video of YouTube gun blogger FPSRussia "review
The War of the Future
May 01, 2012
Exoskeletons, smart weapons and camouflage redefined. And what if a hacker breaks into the U.S. war systems?
Black Ops II Reveal Trailer
May 01, 2012
The beautiful new trailer for Call of Duty's Black Ops II is out, featuring the return of Sgt. Frank Woods, (guess he's alive!) who acts as a narrator amidst shots of a violent conflict. The trailer was created by The Ant Farm and 72andSunny.
Join Up, Soldier
January 23, 2012
Rob Riggle is spokes-asskicker in 72andSunny's launch films for Activision's Call of Duty Elite.
Jan Content Drop
January 23, 2012
Rob Riggle is spokes-asskicker 72andSunny's launch films for Activision's Call of Duty Elite.
The Vet and The n00b - Best of 2011 TV #10
November 03, 2011
Jonah Hill and Sam Worthington show that there's a badass fighter in anyone, in the latest blockbuster spot promoting Activision's Call of Duty Modern Warfare 3, which went out on shelves earlier this year..
Camera
November 11, 2010
Anthropomorphic devices illustrate the importance of good batteries in these spots for Energizer Canada out of TBWA Toronto, featuring animation from FriendsWithYou and PixelPusher.
Flashlight
November 11, 2010
Anthropomorphic devices illustrate the importance of good batteries in these spots for Energizer Canada out of TBWA Toronto, featuring animation from FriendsWithYou.