Pedigree invites prospective pet owners to 'interview' shelter dogs in Clubhouse
March 24, 2021
Early on in the pandemic last year, Mars pet food brand Pedigree ran a canine adoption campaign where it let potential owners "interview" dogs on
Bacardi: Conga
February 04, 2021
Bacardi has remade the Miami Sound Machine classic "Conga" with crowdsourced fan submissions for its latest integrated campaign, which includes a 30-second spot airing in the Super Bowl pre- and post-game.
M&Ms: Come Together
February 03, 2021
M&M’s is suggesting its candies as a thoughtful way to apologize for life’s little irritations and come together in its first Super Bowl spot since 2019, though Dan Levy’s apology seems less than sincere.
Color of Change: The Pedestal Project
February 01, 2021
Slowly, Confederate monuments across the country are coming down, whether through political decree or ropes and strong arms. Often, the pedestals upon which the statues stood remain in place, but empty—enduring symbols of a stain on history.
She Should Run: Change is Her(e)
January 27, 2021
In the wake of Kamala Harris' inauguration as Vice President, a new series of PSAs is encouraging women, particularly those who are active in their communities, to run for office.
Red Cross: Piano
December 09, 2020
A woman plays the piano amidst the ruins of her home in a poignant new PSA from the Red Cross that conveys the resilience that so many have shown this year.
Foot Locker: 12 Days of Greatness
November 23, 2020
Foot Locker teamed up with a series of top designers for its "12 Days of Greatness" holiday retail campaign this year, which hinges on the idea that none of them can keep a secret.
A courier trains for the holiday 'shipathon' in FedEx's 'Ninja Warrior'-style spot
November 05, 2020
FedEx's ad gearing up for the holidays starts off more like a spot from a big sports brand.
SheaMoisture: It Comes Naturally
October 12, 2020
Unilever’s SheaMoisture is launching its first new campaign in more than two years and its first under new CEO Cara Sabin from two new shops—Omnicom’s BBDO and Black-owned Joy Collective.
Pedigree: Dogs on Zoom
May 11, 2020
With quarantine and social distancing making it difficult for animal shelters, Pedigree is doing its bit to bring some of the video technology we've become reliant on the world of dog adoption.
Snickers: Fix the World
January 29, 2020
After a decade of a “You’re Not You When You’re Hungry” messages, Snickers has decided it's not mere individuals who need the candy bar. It's the entire world.
Fedex: Gift Box
November 07, 2019
We’re starting to see a trend—marketers are catching on the fact that when it comes to presents, the magic is not in what’s inside the box, but it’s the box itself!
Macy's: Holiday 2019-Santa Girl
November 06, 2019
At a time when gender dynamics are increasingly in the spotlight, many brands are incorporating the issue into their advertising.
Monica Lewinsky: The Epidemic
October 17, 2019
A shocking new PSA fportrays the story of a girl who appears to be struck down by a deadly "epidemic"—but what is really going on?
AT&T: Summertime Lover
October 04, 2019
You never quite know what the reaction to an ad is going to be: sometimes it's quite unexpected.
The first TV campaign for Thinx imagines a world where guys have periods
October 03, 2019
"Period-proof" underwear brand Thinx is launching its first-ever TV campaign across the U.S. with a spot that imagines a world in which men have periods too.
Best of 2019: This unexpected back-to-school ad highlights the gear kids need to survive the new year
September 18, 2019
On Creativity through New Year’s, we’ll be revisiting some of the brand ideas and campaigns that made 2019—and the last decade. Check back on AdAge.com on January 1 for the full lists. Best of 2019
Clio Awards: Clio 60
August 19, 2019
For 60 years, the Clio Awards have charted the ebb and flow of advertising. Each year’s awards act as a snapshot of the industry, honoring many of the most famous campaigns of all time and anointing the most successful players and agencies.
AT&T: Train
May 24, 2019
AT&T has turned the dial up on its genre-mixing cinema campaign promoting its “More for Your Thing” platform: It spliced together a Spaghetti Western and a whimsical children’s animation.
Twix: Out of Order
January 24, 2019
The ongoing rivalry between left Twix and right Twix in the candy bar's latest campaign is heating up again in the manner of Donald Trump vs.
Sandy Hook Promise: Point of View
December 10, 2018
In the wake of a school shootings, there are often multiple narratives and perspectives to pull together before a complete picture can be created.
AT&T: The Shot
November 28, 2018
AT&T turns a feelgood basketball film into a creepy sci-fi thriller in an instant in its latest cinema ad.
Dunkin': Espresso-Wear
November 21, 2018
Back when America ran on Dunkin’, spilled coffee was just a fact of life. It’s hard to keep a hot beverage level when you’re on the go.
Macy's: Space Station
November 05, 2018
Macy's is going after your heartstrings again this holiday season with another emotional campaign.
Surprise
July 17, 2018
A rom-com turns dark and a nail-biting cliff-side bus ride turns into a light-hearted musical in a new cinema campaign that mixes and matches genres from AT&T, created out of BBDO in L.A., with media via Hearts & Science.