March 24, 2021
Early on in the pandemic last year, Mars pet food brand Pedigree ran a canine adoption campaign where it let potential owners "interview" dogs on
February 04, 2021
Bacardi has remade the Miami Sound Machine classic "Conga" with crowdsourced fan submissions for its latest integrated campaign, which includes a 30-second spot airing in the Super Bowl pre- and post-game.
February 03, 2021
M&M’s is suggesting its candies as a thoughtful way to apologize for life’s little irritations and come together in its first Super Bowl spot since 2019, though Dan Levy’s apology seems less than sincere.
February 01, 2021
Slowly, Confederate monuments across the country are coming down, whether through political decree or ropes and strong arms. Often, the pedestals upon which the statues stood remain in place, but empty—enduring symbols of a stain on history.
January 27, 2021
In the wake of Kamala Harris' inauguration as Vice President, a new series of PSAs is encouraging women, particularly those who are active in their communities, to run for office.
November 23, 2020
Foot Locker teamed up with a series of top designers for its "12 Days of Greatness" holiday retail campaign this year, which hinges on the idea that none of them can keep a secret.
October 12, 2020
Unilever’s SheaMoisture is launching its first new campaign in more than two years and its first under new CEO Cara Sabin from two new shops—Omnicom’s BBDO and Black-owned Joy Collective.
May 11, 2020
With quarantine and social distancing making it difficult for animal shelters, Pedigree is doing its bit to bring some of the video technology we've become reliant on the world of dog adoption.
January 29, 2020
After a decade of a “You’re Not You When You’re Hungry” messages, Snickers has decided it's not mere individuals who need the candy bar. It's the entire world.
October 03, 2019
"Period-proof" underwear brand Thinx is launching its first-ever TV campaign across the U.S. with a spot that imagines a world in which men have periods too.
Best of 2019: This unexpected back-to-school ad highlights the gear kids need to survive the new year
September 18, 2019
On Creativity through New Year’s, we’ll be revisiting some of the brand ideas and campaigns that made 2019—and the last decade. Check back on AdAge.com on January 1 for the full lists. Best of 2019
August 19, 2019
For 60 years, the Clio Awards have charted the ebb and flow of advertising. Each year’s awards act as a snapshot of the industry, honoring many of the most famous campaigns of all time and anointing the most successful players and agencies.
May 24, 2019
AT&T has turned the dial up on its genre-mixing cinema campaign promoting its “More for Your Thing” platform: It spliced together a Spaghetti Western and a whimsical children’s animation.
July 17, 2018
A rom-com turns dark and a nail-biting cliff-side bus ride turns into a light-hearted musical in a new cinema campaign that mixes and matches genres from AT&T, created out of BBDO in L.A., with media via Hearts & Science.