January 29, 2020
After a decade of a “You’re Not You When You’re Hungry” messages, Snickers has decided it's not mere individuals who need the candy bar. It's the entire world.
Best of 2019: This unexpected back-to-school ad highlights the gear kids need to survive the new year
September 18, 2019
On Creativity through New Year’s, we’ll be revisiting some of the brand ideas and campaigns that made 2019—and the last decade. Check back on AdAge.com on January 1 for the full lists. Best of 2019
May 24, 2019
AT&T has turned the dial up on its genre-mixing cinema campaign promoting its “More for Your Thing” platform: It spliced together a Spaghetti Western and a whimsical children’s animation.
July 17, 2018
A rom-com turns dark and a nail-biting cliff-side bus ride turns into a light-hearted musical in a new cinema campaign that mixes and matches genres from AT&T, created out of BBDO in L.A., with media via Hearts & Science.
May 15, 2018
Bacardi's latest ad contains an important public service announcement in the form of a tagline: "If it's a floor, it's a dance floor." Though we can think of some floors that should be exceptions (e.g., the floor of a small rowboat, the f
September 19, 2017
Each day until New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.
April 21, 2017
Mars Petcare brand Pedigree's "Feed the Good" campaign is now digging into history to show how dogs bring out the best in people. A moving film from BBDO New York and directed by Biscuit Filmwork's Noam Murro recreates an obscure U.S.