February 17, 2021
Mastercard has tapped actor and singer Jennifer Hudson to help promote its new "Strivers Initiative," a consumer-facing platform supporting Black female business owners.
January 11, 2021
The New York Lottery is promoting its "X Series" of scratch offs with a humorous new ad that highlights how it offer multiple chances to win, by way of a home inventor whose experiment goes horribly wrong.
December 03, 2020
Microsoft's holiday ad this year sees its protagonist experience a range of its offerings, from the Teams platform to Minecraft, Microsoft Flight Simulator and XBox games. However, the twist is, he isn't human, but a dog.
October 05, 2020
For its first major campaign since COVID-19 sent the country into quarantine, the New York Lottery brings artful depictions of the state’s landmarks to both its tickets and advertising.
December 04, 2019
The holiday season for many families is typically chaotic, between school performances, shopping for presents, prepping the house for get-togethers, not to mention end-of-the-year responsibilities at work.
November 27, 2019
Woodland creatures come to the rescue of a park ranger who loses a lottery scratchcard in a charmingly whimsical ad from the New York Lottery promoting its seasonal Scratch-Off Games.
March 19, 2018
An adorable baby sees nipples everywhere he looks in a new spot from Tommee Tippee, highlighting how its bottles are shaped like breasts as that's what babies prefer.
October 16, 2017
The New York Lottery is promoting the one in nine odds of its daily draw game, Take 5, with a new spot in the style of a Hollywood medieval epic (think "King Arthur" or similar) but with a Monty Pythonesque twist.
September 08, 2016
While Patrick Dempsey may have made hearts race as Dr. Derek Shepherd (AKA McDreamy) on "Grey's Anatomy," he didn't save any actual lives, but as part of Cigna's new campaign, he's trying to do just that.
August 29, 2016
Microsoft has done a swell job of showing up Apple in its ads. Back in 2014, for example, the marketer took the comparison strategy Apple previously employed in its award-winning "Mac vs.