October 05, 2020
For its first major campaign since COVID-19 sent the country into quarantine, the New York Lottery brings artful depictions of the state’s landmarks to both its tickets and advertising.
December 04, 2019
The holiday season for many families is typically chaotic, between school performances, shopping for presents, prepping the house for get-togethers, not to mention end-of-the-year responsibilities at work.
November 27, 2019
Woodland creatures come to the rescue of a park ranger who loses a lottery scratchcard in a charmingly whimsical ad from the New York Lottery promoting its seasonal Scratch-Off Games.
April 29, 2019
Generation Lockdown,” the gun violence campaign from March for Our Lives created by McCann New York, earned the Grand Prix for Good at the Cannes Lions International Festival of Creativity this week.
October 16, 2018
George Clooney has been the face of Nespresso for over a decade, in spots that have become fun romps detailing the sometimes absurd lengths he’ll go to for his favorite coffee. Though the campaign didn’t run in the U.S.
April 05, 2018
Through New Year’s on Creativity, we’ll be counting down the best work and ideas of the year in various categories: TV/Film/Branded Content, Print/Out of Home/Design/Experiential and Digital/Integrated/Social.
March 19, 2018
National Geographic and McCann New York set out to give viewers an astronaut's perspective of the earth--by sticking helmets on their heads.
October 16, 2017
The New York Lottery is promoting the one in nine odds of its daily draw game, Take 5, with a new spot in the style of a Hollywood medieval epic (think "King Arthur" or similar) but with a Monty Pythonesque twist.
June 26, 2017
A new campaign from Qualcomm acknowledges the ad industry's elephant in the room: many people are now busy checking their smartphones rather than watching commercials on TV.
March 29, 2017
To promote Champions of Cash, a new 3D scratch-off game that allows New Yorkers to play immersive sports in 3D on their phone, the New York Lottery surprised players at a neighborhood basketball court with a hoop that "rained" money.