February 01, 2021
Slowly, Confederate monuments across the country are coming down, whether through political decree or ropes and strong arms. Often, the pedestals upon which the statues stood remain in place, but empty—enduring symbols of a stain on history.
December 03, 2020
Microsoft's holiday ad this year sees its protagonist experience a range of its offerings, from the Teams platform to Minecraft, Microsoft Flight Simulator and XBox games. However, the twist is, he isn't human, but a dog.
December 01, 2020
Despite the efforts of multiple advertisers to jolly us into the Christmas spirit in their holiday ads so far, the teenage protagonist in an ad by midwest retail chain Meijer just isn't feeling it in 2020. And maybe she speaks for many of us.
August 24, 2020
We created a unique and entertaining voice and introduced an iconic visual universe for the brand. We brought the story to life through the introduction of the Hardee’s manager, whose values and passion reflect always doing things the right way.
May 08, 2020
Just ahead of Mother’s Day, Facebook highlights hope in a new spot centered on expectant moms and babies born during pandemics—including this one.
April 28, 2020
Coors Light references beer’s role in historical events like the Great Depression and the Revolutionary War in a new ad that positions the brew as something to help cope with the coronavirus.
March 03, 2020
In an age of ‘round-the-clock cooking shows, reality baking and the ubiquity of Pinterest fails, one of the biggest barriers to cooking at home is anxiety about whether the food will be any good.
February 25, 2020
Demand-side platform The Trade Desk, in breaking its first video ad campaign, gave creative agency BBH New York the difficult task of explaining programmatic advertising in plain English.
November 04, 2019
The Wall Street Journal steers consumers away from the din and confusion of social media and digital messages in its new brand campaign, “Read Yourself Better.”
September 05, 2019
Building on its award-winning “Truth” platform, the New York times turns the spotlight on the gender gap in sports in time for the U.S. Open semi-finals.
May 15, 2018
Baseball has its World Series, and the winners of the Super Bowl call themselves "world champions." But for truly global reach, for sheer numbers of fans, it doesn't get any bigger than the World Cup.
January 19, 2018
The Ad Council takes a daringly comedic approach in its latest campaign of PSAs focusing on suicide prevention; the campaign, by Droga5, is all about "seizing the awkward" moment to talk to a friend about their mental health.
November 08, 2017
BMW demonstrates that car brands can do heartwarming holiday ads too, with a campaign that shows families traveling home for the holidays over the years.
October 16, 2017
The New York Lottery is promoting the one in nine odds of its daily draw game, Take 5, with a new spot in the style of a Hollywood medieval epic (think "King Arthur" or similar) but with a Monty Pythonesque twist.
April 26, 2017
In a new campaign for American Family Insurance, Jennifer Hudson ("Dreamgirls") surprises aspiring musicians and duets with them, to promote the messsage that any dream is possible with the right support.
March 16, 2017
CoorDown, Italy's national organization for people with Down syndrome, examines the euphemistic term "special needs" in its latest PSA, using humor to highlight how their needs might not be so different from those of anyone else.