April 05, 2021
Sorry, Justin Bieber, it’s never too late to say you’re sorry. And no one knows that better than Martin Jones, the new chief apology officer at Qualtrics. He knows that a good apology can keep a customer from getting too upset about bad service.
March 23, 2021
Terminix is taking a humorous approach to pest control in its new campaign, the first work by the newly-appointed Martin Agency.
February 16, 2021
PepsiCo's Mtn Dew continues its "As good as the original, maybe even better" campaign for its Zero Sugar variant in a new spot that revisits the classic '80s comedy-horror movie "Gremlins."
February 08, 2021
Fiverr, the freelance resources provider, played on the moment of fame experienced by Philadelphia's Four Seasons Total Landscaping in its Super Bowl spot.
February 03, 2021
M&M’s is suggesting its candies as a thoughtful way to apologize for life’s little irritations and come together in its first Super Bowl spot since 2019, though Dan Levy’s apology seems less than sincere.
September 11, 2020
Nissan—which for years has relied on college football—is shifting a significant portion of its media to the National Football League in the latest sign of how the coronavirus is upending brand marketing calendars.
January 29, 2020
After a decade of a “You’re Not You When You’re Hungry” messages, Snickers has decided it's not mere individuals who need the candy bar. It's the entire world.
October 08, 2019
Jimmy John’s hired Lil Jon to promote a new smaller sandwich called the Little John in what appears to be one of the most obvious celebrity endorsements of all time.
September 18, 2019
Sports streaming platform DAZN has enlisted funnyman Tracy Morgan to spread its message: The old, expensive ways of watching fights are totally over.
August 27, 2019
Years ago, National Public Radio tapped into listeners’ love of “driveway moments,” those times people sit in their cars waiting for a stor
July 24, 2019
Old Spice is following a host of competitors and Procter & Gamble Co. sibling Gillette with ads that aim to make its customers better men—albeit with a liberal dose of over-the-top irony from Wieden & Kennedy.
March 28, 2019
An old man sits depressed in his living room, slung over in his La-Z-Boy, because he couldn’t make it to a local store’s furniture sale. It didn’t help that all of his friends are dead so they couldn’t drive him.
January 16, 2019
Ever finally remember an online password and wonder how you even came up with it in the first place? Bigbandlover42? Must have been during that ill-considered swing phase in college.
July 09, 2018
Old Spice's new campaign is based around the tagline "She Nose Best" and pays tribute (in typically surreal Old Spice style) to the fact that women often make the decisions about men's toiletries.