October 16, 2017
With a nod to "Ocean's Eleven" (and perhaps before that, the "A-Team"), a new film promoting Activision's forthcoming "Call of Duty WWII" sees a gang of old friends get back together to play the new game.
September 13, 2017
A new ad from Adidas Football sees players from the brand's "Tango Squad" of grassroots influencers break into the Real Madrid training ground and have a kickabout at night.
August 31, 2017
Activision's new trailer for its "Destiny 2" game (released Sept. 6.) asks players to imagine, in a hilarious way, that everything in the world they cherish has gone.
July 12, 2017
Athletes call their own shots in Adidas' new "Create Positivity" campaign, featuring a a 75-second video of sports stars such as Dak Prescott of the Dallas Cowboys, Kris Bryant of the Chicago Cubs and Candace Parker of the L.A.
January 12, 2017
72andSunny, with offices in L.A., New York and Amsterdam, was named in 2015 as the global agency for Adidas' sports business. This basketball spot, created out of the agency's L.A.
November 14, 2016
For telecom brands, holidays are a somewhat delicate time of year. One the one hand, it's family time, and perhaps not the moment for sharing everything on social media and being glued to your smartphone.
October 26, 2016
Could 2016's news headlines get any more ridiculous? In Activision's trailer for the upcoming "Call of Duty: Infinite Warfare," they do.
October 17, 2016
Adidas continues to wholeheartedly embrace the theme of "sport needs creators" in a stirring spot depicting the rise of football star Paul Pogba, who (after much speculation that the brand itself even
October 10, 2016
Coors Light has created a branded content series, titled "My Climb. My Story," that centers on real-life, inspirational accounts of people who have overcome personal challenges.
September 12, 2016
Adidas' big new sports campaign, which kicked off during the NFL season opener, is a fierce, punchy effort that pitches the brand as the one for creative athletes with flair and talent that's not just about hard work and training.
August 30, 2016
Sonos wants consumers to know they don't deserve crappy speakers, shared dirty earbuds or jerry-rigged speaker systems -- the listening community can do better.
May 31, 2016
Coors is letting bar-goers choose their summer outdoor adventure with a virtual reality campaign in which they can choose to go white water kayaking (seen here),
February 26, 2016
Dairy brand Tillamook is taking on "Big Food," with a campaign that positions it as a the wholesome, authentic alternative to artificial colors, flavorings and mass-production.
February 04, 2016
Adidas has created another campaign about creating. The sportswear brand unveiled a new series of films, called "I'm Here to Create" that features female athletes.
October 05, 2015
Lenny Kravitz and James Franco seek to outdo each other's rock star moves in the latest trailer for Activision's Guitar Hero Live -- and they both really suck ... at first.
August 20, 2015
Adidas and 72andSunny continue to change up the conversation of sports advertising in a new ad that knocks Leo Messi, arguably the greatest soccer player of all time, off his throne.