November 27, 2019
Altice and VMLY&R are launching today a new campaign directed by Academy Award-winning director Michel Gondry called “Feel the Connection.” The new spots dramatize the power of Altice’s Amplify speaker through puppetry and CGI, bringing an ord
November 27, 2019
Woodland creatures come to the rescue of a park ranger who loses a lottery scratchcard in a charmingly whimsical ad from the New York Lottery promoting its seasonal Scratch-Off Games.
October 03, 2019
"Period-proof" underwear brand Thinx is launching its first-ever TV campaign across the U.S. with a spot that imagines a world in which men have periods too.
December 19, 2018
Macaulay Culkin is getting on in years, but no worries because now he has Google Assistant by his side as he embarks on yet another holiday adventure.
November 27, 2018
12 years is a long old time. Particularly if you're a millennial, like the young Scottish woman who narrates the new spot by Johnnie Walker, inviting viewers to remember the past 12 years of their life.
June 12, 2018
Raising a child can be a beautiful thing, but for some fathers, it triggers feelings of mortality now that the evolutionary imperative has been achieved. Aside from that brief inversion in 2015, dad bods aren't sexy.
October 23, 2017
An apple is an apple. That's the crux of the first spot in CNN's new campaign, "Facts First," which features, in minimalist fashion, the common fruit, while a voiceover states the facts, plain and simple:
October 24, 2016
DJ Khaled is the latest celebrity to reflect on his rise to success in another inspirational spot for Ciroc, the Diageo vodka brand for which rap mogul Sean Combs (Puff Daddy) carries out all U.S. strategic marketing.
October 12, 2016
Longtime Sprite endorser LeBron James is making a softer, gentler pitch for the soda brand. "I never tell you to drink Sprite, even if I was in a commercial for Sprite, which I am," he says in a new ad. Instead, "I'd ask you."
September 15, 2016
Sean "Puff Daddy" Combs reflects on his work ethic and entrepreneurship in a new campaign for Ciroc, the Diageo vodka brand for which the rapper carries out all U.S. strategic marketing.
August 29, 2016
Microsoft has done a swell job of showing up Apple in its ads. Back in 2014, for example, the marketer took the comparison strategy Apple previously employed in its award-winning "Mac vs.
July 06, 2016
Chobani's new Olympics campaign marks the company's biggest marketing push of the year, spanning everything from yogurt lids to late-night TV as the marketer tries to turn sports fans into Greek yogurt fans.