October 06, 2020
This National Noodle Day, brands are getting creative to get on people’s minds and into their stomachs. First up, Kraft Mac & Cheese is turning up the heat, not with its food, but with its marketing.
January 29, 2020
After a decade of a “You’re Not You When You’re Hungry” messages, Snickers has decided it's not mere individuals who need the candy bar. It's the entire world.
October 03, 2019
"Period-proof" underwear brand Thinx is launching its first-ever TV campaign across the U.S. with a spot that imagines a world in which men have periods too.
Best of 2019: This unexpected back-to-school ad highlights the gear kids need to survive the new year
September 18, 2019
On Creativity through New Year’s, we’ll be revisiting some of the brand ideas and campaigns that made 2019—and the last decade. Check back on AdAge.com on January 1 for the full lists. Best of 2019
August 19, 2019
For 60 years, the Clio Awards have charted the ebb and flow of advertising. Each year’s awards act as a snapshot of the industry, honoring many of the most famous campaigns of all time and anointing the most successful players and agencies.
May 24, 2019
AT&T has turned the dial up on its genre-mixing cinema campaign promoting its “More for Your Thing” platform: It spliced together a Spaghetti Western and a whimsical children’s animation.
July 17, 2018
A rom-com turns dark and a nail-biting cliff-side bus ride turns into a light-hearted musical in a new cinema campaign that mixes and matches genres from AT&T, created out of BBDO in L.A., with media via Hearts & Science.
May 15, 2018
Bacardi's latest ad contains an important public service announcement in the form of a tagline: "If it's a floor, it's a dance floor." Though we can think of some floors that should be exceptions (e.g., the floor of a small rowboat, the f