Kraft wants you to send 'noods' (not nudes) to comfort family and friends
October 06, 2020
This National Noodle Day, brands are getting creative to get on people’s minds and into their stomachs. First up, Kraft Mac & Cheese is turning up the heat, not with its food, but with its marketing.
Snickers: Fix the World
January 29, 2020
After a decade of a “You’re Not You When You’re Hungry” messages, Snickers has decided it's not mere individuals who need the candy bar. It's the entire world.
Fedex: Gift Box
November 07, 2019
We’re starting to see a trend—marketers are catching on the fact that when it comes to presents, the magic is not in what’s inside the box, but it’s the box itself!
Macy's: Holiday 2019-Santa Girl
November 06, 2019
At a time when gender dynamics are increasingly in the spotlight, many brands are incorporating the issue into their advertising.
Monica Lewinsky: The Epidemic
October 17, 2019
A shocking new PSA fportrays the story of a girl who appears to be struck down by a deadly "epidemic"—but what is really going on?
AT&T: Summertime Lover
October 04, 2019
You never quite know what the reaction to an ad is going to be: sometimes it's quite unexpected.
The first TV campaign for Thinx imagines a world where guys have periods
October 03, 2019
"Period-proof" underwear brand Thinx is launching its first-ever TV campaign across the U.S. with a spot that imagines a world in which men have periods too.
Best of 2019: This unexpected back-to-school ad highlights the gear kids need to survive the new year
September 18, 2019
On Creativity through New Year’s, we’ll be revisiting some of the brand ideas and campaigns that made 2019—and the last decade. Check back on AdAge.com on January 1 for the full lists. Best of 2019
Clio Awards: Clio 60
August 19, 2019
For 60 years, the Clio Awards have charted the ebb and flow of advertising. Each year’s awards act as a snapshot of the industry, honoring many of the most famous campaigns of all time and anointing the most successful players and agencies.
AT&T: Train
May 24, 2019
AT&T has turned the dial up on its genre-mixing cinema campaign promoting its “More for Your Thing” platform: It spliced together a Spaghetti Western and a whimsical children’s animation.
Twix: Out of Order
January 24, 2019
The ongoing rivalry between left Twix and right Twix in the candy bar's latest campaign is heating up again in the manner of Donald Trump vs.
Sandy Hook Promise: Point of View
December 10, 2018
In the wake of a school shootings, there are often multiple narratives and perspectives to pull together before a complete picture can be created.
AT&T: The Shot
November 28, 2018
AT&T turns a feelgood basketball film into a creepy sci-fi thriller in an instant in its latest cinema ad.
Dunkin': Espresso-Wear
November 21, 2018
Back when America ran on Dunkin’, spilled coffee was just a fact of life. It’s hard to keep a hot beverage level when you’re on the go.
Macy's: Space Station
November 05, 2018
Macy's is going after your heartstrings again this holiday season with another emotional campaign.
Surprise
July 17, 2018
A rom-com turns dark and a nail-biting cliff-side bus ride turns into a light-hearted musical in a new cinema campaign that mixes and matches genres from AT&T, created out of BBDO in L.A., with media via Hearts & Science.
The Talk (Full Length)
June 22, 2018
Yeah, it's another Tide ad award. And that's no surprise. A Cannes Lions Film Grand Prix went to the four-spot Procter & Gamble Co.
Dance Floor
May 15, 2018
Bacardi's latest ad contains an important public service announcement in the form of a tagline: "If it's a floor, it's a dance floor." Though we can think of some floors that should be exceptions (e.g., the floor of a small rowboat, the f
The Face of Distracted driving Caleb long
April 27, 2018
Since 2010, AT&T has pushed the dangers of texting while driving to the forefront with its emotionally charged "It Can Wait" campaign.
The Face of Distracted driving Caleb
April 27, 2018
Since 2010, AT&T has pushed the dangers of texting while driving to the forefront with its emotionally charged "It Can Wait" campaign.
The Face of Distracted driving Case Study
April 27, 2018
Since 2010, AT&T has pushed the dangers of texting while driving to the forefront with its emotionally charged "It Can Wait" campaign.
The Face of Distracted driving Forrest long
April 27, 2018
Since 2010, AT&T has pushed the dangers of texting while driving to the forefront with its emotionally charged "It Can Wait" campaign.
SAP helps the best-run businesses make the world run better
April 09, 2018
It's not often that an enterprise software company talks about climate change, overproduction and workplace bias.
Mother and Daughter
March 20, 2018
Around the time of Thanksgiving 2013, BBDO Worldwide Chief Creative Officer David Lubars lost his mother to complications from Alzheim
Human
January 29, 2018
M&Ms is the latest brand to release its Super Bowl spot ahead of Sunday's massive TV airing.