Very: Our House 2021
March 29, 2021
U.K. online retailer Very's latest campaign is an uplifting, crowdsourced music video that puts a pandemic-era spin on Madness' 80s hit "Our House."
Pringles: Meet Frank
January 28, 2021
A new European campaign for Pringles involves a zombie character from a videogame who is "leaving" the game for two weeks to become a "real" character in its ads.
This Veganuary campaign contains hidden anti-Trump messages
January 12, 2021
A U.K. outdoor campaign for dairy alternative brand Rebel Kitchen seems on the surface to be promoting its plant-based products for Veganuary—but the innocent-seeming signs actually contain "hidden" messages insulting President Trump.Â
Carlsberg: Carlsberg 0.0
January 06, 2021
Heineken had Daniel Craig/James Bond promote its alcohol-free beer last year, and now rival Carlsberg is g
Pringles: Let's Celebrate
November 30, 2020
There are some foodstuffs (gingerbread, mince pies, any kind of alcohol) that lend themselves very obviously to holiday advertising, but it seems this year anything goes when it comes to festive food.
Marks & Spencer: M&S Christmas Food Olivia Colman
November 09, 2020
Marks & Spencer has secured the talents of Oscar-winner Olivia Colman alongside a raft of A-Listers for its Christmas food ads this year. The U.K.
Very: Christmas is this very moment
November 02, 2020
Online retailer Very.co.uk is the first big British brand to unveil its Christmas work this year, with a campaign that aims to capture the build up to Christmas in an authentic and humorous way that eschew
Very: Life is this very moment
October 07, 2020
A little girl's cute monologue about the joys of autumn features in a new spot for U.K. online retailer Very, the first work from recently appointed agency Grey London.
Carlsberg: Adopt a Keg
April 24, 2020
Although Denmark has started to lift its lockdown measures by reopening schools and some small businesses, physical distancing measures are still in place—so bars remain closed.
Ayudin: Almost a Monument
April 25, 2019
In Argentina—a country where men still do much less of the household cleaning than women—there's a sarcastic expression: that when a man does do some chores, he "deserves a monument." So Clorox-owned cleaning brand Ayudin decided to literally do t
Reasons to Celebrate
March 21, 2019
March 21 is a busy day. It’s World Poetry Day, a global celebration of the written and spoken word.
Super Bowl 2018 - Tide: It's a Tide Ad
June 22, 2018
Creativity looks back on the brand ideas and campaigns that made the last decade. See the full lineup here.Â
Pride
January 03, 2018
Gus Kenworthy already has appeared--at least via inspiration for one of many mini-vignettes--in Procter & Gamble's latest "Thank You Mom" work fr
The Littlest Fighters
November 08, 2017
Procter & Gamble Co.'s Pampers is launching a new flat diaper for premature babies too delicate even for existing preemie products, including babies with extremely low birth weight, severe skin issues, jaundice and gastrointestinal complicatio
Sport Odor Defense Collection
August 31, 2017
After his Super Bowl turn for Tide, New England patriots NFL player Rob Gronkowski continues his affiliation with the laundry detergent in a n
Heroes
July 06, 2017
Walmart goes back to school with DC Comics superheroes Batman, Wonder Woman and Superman, along with background vocals from Whitesnake in an ad breaking today from Saatchi & Saatchi, New York.
Bradshaw Stain
February 05, 2017
When Terry Bradshaw showed up with a shirt stain on what appeared to be live TV from the Fox broadcast booth at the Super Bowl, it marked the first time an advertiser had tried an integration so complex on so large a stage.
Holiday Hypnosis
December 19, 2016
Walmart helps adults feel like little kids again at Christmas in this heartwarming stunt, in which it employs a hypnotist to help them forget how stressful the holidays can be for adults.
True Dirt
June 13, 2016
When it comes to cars and soccer, Toyota shows you the difference between the true dirt that comes from hard work, and the dirty dirt from faking it.
#WashAwayLabels
October 15, 2015
Hispanics are labeled all the time, according to a new video by Conill for Procter & Gamble's Tide and Hispanic group National Council of La Raza, who partnered to celebrate the contributions of Latinos and fight stereotypes.
Infinit Night
September 17, 2015
This beautifully-filmed ad for Mondelez-owned chewing gum brand Beldent (the Argentine name for Trident) centers on the morning detritus of an empty club, trashed by an evening's partying.
Date
April 30, 2015
Hispanic agency Conill came up with a simple, yet surprising way to illustrate the tooth brightening power of Crest 3D Whitestrips.
Mas Que Un Auto
March 25, 2015
Last fall, to celebrate its tenth year as the most beloved car brands among Hispanic consumers, Toyota decided to show some love back to its fans with this endearing campaign built on a special insight.
Father
November 24, 2014
Having a child can be tough on first-time parents. Here's how one father put it all into perspective, with a little help from the movies.
The Stitched Shirt
November 20, 2014
The Stitched Shirt conveys a powerful message, helping the wearer to see and feel the importance of early detection in the fight against breast cancer