Tide: Jason Alexander Hoodie
January 28, 2021
For the fourth time in five years, it’s a Tide ad in the Super Bowl. And has been the norm of late, it’s a small-screen star, not a football star leading the lineup.
Nissan: Heisman House
September 11, 2020
Nissan—which for years has relied on college football—is shifting a significant portion of its media to the National Football League in the latest sign of how the coronavirus is upending brand marketing calendars.
Swedish Song
June 30, 2020
Klarna, the Swedish fintech brand, is highlighting its Swedish origins in its first major U.S. brand campaign, a series of absurdist comedy-style spots from new agency Mirimar.
Folgers: The Best Part of Waking Up (2019)
December 19, 2019
Folgers Coffee’s new campaign is such a departure for the brand that it begs the question: Is this really from Folgers or is it a spoof?
Fedex: Gift Box
November 07, 2019
We’re starting to see a trend—marketers are catching on the fact that when it comes to presents, the magic is not in what’s inside the box, but it’s the box itself!
KFC resurrects Colonel Sanders in myriad forms
January 25, 2018
Creativity looks back on the brand ideas and campaigns that made the last decade. See the full lineup here.
The Game
October 02, 2017
Riding Shotgun
October 02, 2017
Tilda Swinton and Jordan Peele head for the moon in the latest executions of the "It Matters How You Get There" campaign from Wieden & Kennedy, New York.
It Matters How You Get There
September 08, 2017
Jeff Bridges takes a pioneering approach to travel in a new TV spot for Lyft, the first broadcast work by Wieden + Kennedy New York for the transportation company.
Toys
August 07, 2017
Duracell continues its Trust is Power campaign with another humorous spot warning of the massive dangers of a seemingly small decision: not using
Camping
May 16, 2017
Duracell is continuing its "Trust is Power" themed campaign with a new spot helmed by
Announcement Zinger
April 20, 2017
KFC has stratospheric aspirations for its Zinger fried chicken sandwich.
The Road
September 13, 2016
The new most interesting man in the world may actually be Von Miller, the Denver Broncos linebacker and new NFL Old Spice guy making his commercial debut today in spots from Wieden & Kennedy, Portland.
Dream in Black
May 09, 2016
in a new campaign for bedding company Simmons promoting its Beautyrest Black mattress, NFL superstar Tom Brady checks into a luxury hotel -- but his journey to his room is somewhat mysterious.
Snow Day
October 29, 2015
In the world of pro athletes, snow days aren't meant for sleeping in or snuggling by the fire, as you'll see in this joyous new ad from Nike.
Spray Tan
June 15, 2015
Southern Comfort continues its "Whatever's Comfortable" campaign with a spot created specifically for the U.K. market by agency Wieden & Kennedy New York.
Making Memories
June 03, 2015
Highlighting the Subaru Forester, a father goes down memory lane while cleaning out his vehicle. Directed by Noam Murro.
Burrito
January 27, 2015
GrubHub's Super Bowl campaign is so zany, it might just get your attention if you're hungry during the game.
Live Free Range
January 12, 2015
Nike previously unleashed an angry chicken onto the streets in one of its famous ads via Wieden & Kennedy, Portland.
Be the Best You
January 06, 2015
For many men, a gorgeous, lush mane won't always be a given, so Unilever's Lynx brand encourages young guys to flaunt their locks while they've got them, in this over-the-top ad via BBH London and Biscuit Filmworks' director Noam Murro.
Mardi Gras
January 06, 2015
Wieden & Kennedy Portland brings more humor to Turbotax in this brand campaign for 2015.
Ideas
August 29, 2014
A freaky-cute monster takes center stage in the latest online film from GE and BBDO New York.
Empty Chair
July 07, 2014
A solitary glass of Guinness waits patiently atop an empty table, next to an empty chair, in this emotional new ad from BBDO New York and Biscuit director Noam Murro.
Doberhuahua
January 27, 2014
Turns out Audi pretty much gave away the plot with its two Super Bowl spot teasers last week.