September 17, 2018
Ahead of the Berlin Marathon this past weekend, Nike released the latest spot in its “Just Do It” series, a contemplative short film from Wieden & Kennedy featuring the steady patter of sneakers against pavement, as motivational affirmations s
May 09, 2018
Best Buy is tapping its own 100,000 blue-shirted employees as the stars of its new marketing campaign, a rebranding effort designed to highlight the retailer's personalized customer service.
September 12, 2016
Adobe's ongoing satiric campaign around business scores another hit with a spot focused around customer experience, this time promoting the compa
August 29, 2016
Microsoft has done a swell job of showing up Apple in its ads. Back in 2014, for example, the marketer took the comparison strategy Apple previously employed in its award-winning "Mac vs.
September 21, 2015
Honda is fueling its long-running "Power of Dreams" campaign with a new two-minute ad that spans the marketer's products from cars to boat motors. It debuted this weekend during NFL games on CBS.
September 10, 2015
Tonight during the 2015 NFL season opening game between the New England Patriots and the Pittsburgh Steelers, Under Armour unleashed an army of Tom Bradys in a new spot from the company's "Rule Yourself" campaign.
August 24, 2015
Athletes are their own army, according to Under Armour's stunning new "Rule Yourself" campaign, created out of Droga5 and directed by Academy Award-winning DP/Director Wally Pfister of Reset.
April 21, 2015
In a new global ad campaign -- its biggest to date, Airbnb does a bold, but clever thing; it addresses any concerns you had about staying in a stranger's home, and sets out to make you feel totally relaxed about it.
September 16, 2014
If people spent as much time planning for retirement as they did dreaming about it, Prudential wouldn't have had to enlist a psychology professor, a construction crew and passersby at a Charlotte, N.C., plaza for a social experiment involving a wo