April 05, 2021
Sorry, Justin Bieber, it’s never too late to say you’re sorry. And no one knows that better than Martin Jones, the new chief apology officer at Qualtrics. He knows that a good apology can keep a customer from getting too upset about bad service.
March 22, 2021
Americans can't easily travel to Singapore at the moment (nor anywhere else for that matter). But the city state has come up with a creative way of keeping itself front of mind when it comes to tourism: targeting gamers.
February 16, 2021
PepsiCo's Mtn Dew continues its "As good as the original, maybe even better" campaign for its Zero Sugar variant in a new spot that revisits the classic '80s comedy-horror movie "Gremlins."
October 19, 2020
Although summer is now behind us, Mtn Dew is banking on the fact that we still need some ice cold refreshment in our lives with its first-ever single and a pair of new spots highlighting our suffering when we just can’t cool down.
September 11, 2020
Nissan—which for years has relied on college football—is shifting a significant portion of its media to the National Football League in the latest sign of how the coronavirus is upending brand marketing calendars.
April 10, 2020
Families tucked away at home, streets empty, healthcare workers toiling away. Such are the familiar scenes of marketing messages inspired by the coronavirus crisis.
May 30, 2019
Nissan North America is switching gears to convey the emotional experience of driving its Leaf Plus long-range electric car, rather than leaning too heavily on the vehicle's specs, in a new campaign featuring a driver who can fly through the air.
March 28, 2019
An old man sits depressed in his living room, slung over in his La-Z-Boy, because he couldn’t make it to a local store’s furniture sale. It didn’t help that all of his friends are dead so they couldn’t drive him.
February 13, 2019
We all love a box of chocolates on Valentine's Day, but a new campaign from the One Love Foundation contains some candies that have some bitter aftertastes.
January 16, 2019
Ever finally remember an online password and wonder how you even came up with it in the first place? Bigbandlover42? Must have been during that ill-considered swing phase in college.
December 06, 2018
The tech industry makes regular use of minerals like tungsten, cobalt and gold that must be mined from deep within the earth. But much of that intense, manual labor is performed by people forced into it.
November 21, 2018
A powerful new campaign from insurance brand Travelers highlights the tragedies caused by distracted driving--by imagining the future that would have played out for real-life victims had they not been killed.
July 11, 2018
When creating the first U.S. ad for the new Kicks subcompact crossover, Nissan and agency TBWA Chiat/Day New York did not start with a script--they went straight to the soundtrack.
July 06, 2018
Earlier this year, Janelle Monae announced "A Beautiful Future," a two-year collaboration with Belvedere Vodka to support women filmmakers. "Goodnight," the first of four films in the series, makes its official debut on Monday.
June 14, 2018
Ever since video games first hit the scene, designers have introduced new methods to control them. The keyboard, the joystick, the mouse, then the console controller, dance platforms and the advent of gyroscopic controls built into smartphones.
May 16, 2018
Tapping into the popularity of "unboxing" videos, YouTube influencer Jacques Slade unwraps a pair of "slave-made" trainers in an eye-opening video by The Thomson Reuters Foundation that highlights modern-day sweatshop culture.