November 07, 2010
Ahead of the debut of season three of Gatorade Replay - this installment focused on Chicago basketball teams - TBWAChiatDay L.A. is launching a new Replay- and Chicago-themed track and music video.
November 24, 2009
This event/branded content play is number 7 of 2009. This Thanksgiving weekend, Gatorade and TBWA/Chiat/Day reunite two rival high school football teams to settle a 15-year old score.
February 22, 2009
TBWA/Media Arts Lab has produced another MAC contextual ad that promotes its 17" green-friendly Macbook Pro. The banner has been showing up on sites like NYTimes.com and CNET and popped up during last night's Oscars ceremony.
September 12, 2008
Tired of the Mac guy's snarky comments, PC turns to text with his new diatribe "Stop Switching to Mac!" Created by TBWA/Media Arts Lab, the banner features PC looking up at his foe and pulling out an editorial column that implores the audience to sti
February 19, 2008
Pedigree's been all over the Westminster Kennel Club Dog Show for 21 years, so this yearthe sponsor introduced its Adoption Drive Foundation and the Pedigree Dogstore, an installation in Times Square encouraging adoptions.