August 31, 2020
The U.S. Open kicks off today, with Venus and Serena Williams both competing and the latter making a bid for her 24th Grand Slam singles title. To mark it, Nike this weekend released a highly emotional spot featuring the two sisters.
June 29, 2020
In an ad debuting during Sunday’s BET Awards, Sprite makes a blunt assessment of the American Dream: “It wasn’t made for everybody. It forgot about one very important detail: Black America.”
January 22, 2020
Procter & Gamble Co. is bringing back Isaiah Mustafa—a.k.a. the Man Your Man Could Smell Like—alongside his “son” as Old Spice celebrates the 10th anniversary of its iconic campaign with new TV, digital, social and event effort.
July 08, 2019
Nike was quick to jump in and celebrate with an inspirational ad about female empowerment following the U.S. women's team's 2-0 victory over the Netherlands yesterday.
April 15, 2019
Nike, which has stuck by Tiger Woods through his playing highs and lows and off-course scandals, celebrated his big Masters win Sunday with a video that plays into the brand’s ongoing “Crazy Dreams” campaign.
February 25, 2019
Coca-Cola is channeling a 1970s-era car-chase scene with its debut ad for Orange Vanilla Coke, the soda's first new flavor in 12 years.
November 27, 2018
Brands have been on the women’s empowerment bandwagon for years--or at least they say they are. But when it comes to putting their money where their press releases are, many fall short.
September 17, 2018
Ahead of the Berlin Marathon this past weekend, Nike released the latest spot in its “Just Do It” series, a contemplative short film from Wieden & Kennedy featuring the steady patter of sneakers against pavement, as motivational affirmations s
August 24, 2018
The sympathy card is a token of a bygone era, when friends penned their condolences on thick, rough paper adorned with pastel flowers and sappy script. But thanks to Powerade, this lost art has returned, if only briefly.
August 08, 2018
Through New Year’s on Creativity, we’ll be counting down the best work and ideas of the year in various categories: TV/Film/Branded Content, Print/Out of Home/Design and Digital/Integrated.
April 05, 2018
Tiger Woods, hampered in recent years by injuries and scandal, returned to the Masters for the first time in three years Thursday, offering a glimmer of hope to the struggling golf industry that he once powered to new heights.