Old Spice: Never Let a Friend Lose his Swagger
July 24, 2019
Old Spice is following a host of competitors and Procter & Gamble Co. sibling Gillette with ads that aim to make its customers better men—albeit with a liberal dose of over-the-top irony from Wieden & Kennedy.Â
Talk to the Land
July 09, 2018
Old Spice's new campaign is based around the tagline "She Nose Best" and pays tribute (in typically surreal Old Spice style) to the fact that women often make the decisions about men's toiletries.
Beach Budz
July 06, 2017
Having had some fun with moms and sons previously with the "Momsong" campaign, Old Spice is back for more.
Sweat Stories - Power Through Preconceptions
November 07, 2016
Young athletes face comments from doubters about their chances in sport in a powerful new series of social media films from Powerade.
Whale
January 06, 2016
Launching its new Hardest Working Collection line of anti-perspirants and body washes, Old Spice introduces a new character -- the Legendary Man -- and has a great time spoofing pretentious fragrance ads.
Interruption
August 13, 2015
In the second episode of Old Spice's Terry Crews and The Man Your Man Could Smell Like showdown, designed to promote the brand's range
And So It Begins
August 06, 2015
Old Spice and Wieden & Kennedy Portland pit the brand's most outspoken spokespersons --The Man Your Man Can Smell Like (Isaiah Mustafa) and Terry Crews -- against each other in this new spot showcasing the brand's different scents, Timber and
Best of 2014 #4 TV/Film: Momsong
January 06, 2014
Through this week, we continue our countdown of the best work of the year in TV/Film, Print/Outdoor/Design and Interactive (IX)/Integrated/Social.
NFL -- Coach
September 04, 2013
Old Spice is the official deodorant and body wash of the NFL, which means that Denver Broncos wide receiver Wes Welker will be using it on himse
NFL -- Absent
September 04, 2013
Old Spice is the official deodorant and body wash of the NFL, which means that Denver Broncos wide receiver Wes Welker will be using it on himse
NFL -- Lizards
September 04, 2013
Old Spice is the official deodorant and body wash of the NFL, which means that Denver Broncos wide receiver Wes Welker will be using it on himse
NFL -- Snow Globe
September 04, 2013
Old Spice is the official deodorant and body wash of the NFL, which means that Denver Broncos wide receiver Wes Welker will be using it on himse
Shower
April 07, 2013
Who needs sissy body wash when you can use a big, solid bar of soap? Old Spice reinvigorates the old-fashion cleansing concept with its new line up of bar soaps and a pair of hilarious new spots out of Wieden + Kennedy Portland.
Watermelon
April 07, 2013
Who needs sissy body wash when you can use a big, solid bar of soap? Old Spice reinvigorates the old-fashion cleansing concept with its new line up of bar soaps and a pair of hilarious new spots out of Wieden+Kennedy Portland.
Cement
November 12, 2012
You have to wonder how any of Greg Jennings' Greenbay Packers teammates will ever take him seriously, after the player's completely ridiculous turns as the face of Old Spice's "Believe in Your Smellf" campaign, created out of Wieden & Kennedy
Inspirational Note
November 11, 2012
You have to wonder how any of Greg Jennings' Greenbay Packers teammates will ever take him seriously, after the player's completely ridiculous turns as the face of Old Spice's "Believe in Your Smellf" campaign, created out of Wieden & Kennedy
Semi-Truck
June 17, 2012
W+K asks "Where does courage come from?" in a new video from Old Spice, featuring the ever-inspirational Believe In Your Smellf guy.
Fast is Faster
April 26, 2012
Wieden + Kennedy Portland pulls off a a football-centered, fast-paced and wonderfully shot ad that centers on the notion that 'Faster' is the new 'Stronger.' With an all-star cast, including Troy Polamalu, Calvin Johnson, Darrelle Revis, as well
Charmin
February 01, 2012
Old Spice is too powerful for its own good, or at least for Procter & Gamble's own good.
Bounce
February 01, 2012
Old Spice is too powerful for its own good, or at least for Procter & Gamble's own good.
Catch -- Super Bowl XLVI
January 26, 2012
Coca-Cola is bringing back the iconic animated polar bears for its Super Bowl effort, which integrates social media, television and second-screen viewing.
Blown Mind
January 11, 2012
Old Spice, along with Wieden + Kennedy Portland launched a new ad campaign for Old Spice Red Zone body sprays featuring the return of Terry Crews.
Sea Captain
September 07, 2011
Ultimately, Fabio failed to dethrone the Old Spice Guy, but he's now facing some new competition from someone less beefy--the average Joe.
This Must End
July 27, 2011
Today, to conclude Wieden + Kennedy Portland's online showdown between New Old Spice Guy Fabio and Old Old Spice Guy--which included everything from
Bano a Bano
July 27, 2011
Today, to conclude Wieden + Kennedy Portland's online showdown between New Old Spice Guy Fabio and Old Old Spice Guy--which included everything from