February 01, 2021
Cheetos is out with its latest music-themed Super Bowl spot, using Shaggy's "It Wasn't Me" to illustrate how to try to convince someone else you didn't swipe their snack.
January 26, 2021
The Clydesdales will be in the Super Bowl after all—just not from Budweiser and only in Boston and New York. Those are the markets in which Sam Adams will run an ad during the Super Bowl that pokes fun at Bud’s iconic horses.
October 07, 2020
A new campaign from the Courageous Conversation Global Foundation lets people print lawn signs asking people to vote for Breonna Taylor, George Floyd, Stephon Clark and other victims of police brutality, r
August 18, 2020
It goes without saying that 2020 has been a taxing year, so much so that meditation apps like Calm and Headspace have seen
August 04, 2020
Plastic pollution is on the rise, exacerbated by the piles of discarded face masks and takeout containers generated during the pandemic.
July 14, 2020
Millions of children are stuck at home this summer, so they’ll miss out on the sleep-away camp experience. No canoeing or arts and crafts. No talent shows or archery or hiking. Short-sheeting is still a possibility, though.
June 22, 2020
As millions of parents grapple with home schooling due to the pandemic, some are bound to be running out of ideas on how to make it interesting by now. So HP has stepped in with a cute animated film, via Goodby Silverstein & Partners, which s
March 09, 2020
Though Leap Day made Black History Month longer than usual this year, it was still shorter than any other month, as always. Now that we’re in early March, all of the activations and commemorations are over.
December 02, 2019
There never has been a movie sequel to Steven Spielberg's movie classic "E.T." But now Comcast has brought us one in the form of an ad that reunites the extra terrestrial with his human friend, Elliott.
October 04, 2019
Primary care medical organization One Medical is taking an out-of-the-box approach to highlighting the importance of mental health: it released a new song.
August 28, 2019
Like the smarmy protagonist of an ‘80s movie, a teenage boy sneaks his way across a suburban lawn. Wait for lights out? Check. Treats for the guard dog? Check. Sturdy trellis for easy access to the second floor? Check.
May 01, 2019
It’s not just perfumeries. Brands have a history of using certain smells to promote their products—Abercrombie & Fitch infuses its stores with heavy musk cologne, while Johnson & Johnson has run baby powder-scented print ads.
March 13, 2019
Margaret Johnson, the Goodby Silverstein & Partners partner and chief creative officer, is behind a new app that debuted at SXSW promising to celebrate stories of women typically omitted from history textbooks.
January 09, 2019
To promote its "Reality Week" this week, in which customers have a special on-demand platform to binge-watch their favorite reality shows, Xfinity has converted a Miami Beach sports bar into a reality TV-themed bar.
December 04, 2018
NFL Star Marshawn Lynch has stepped off the field to knock some sense into techno-addicts in Goodby Silverstein and Partners’ latest “Device Free Dinner” campaign for Common Sense Media.
November 08, 2018
San Francisco-headquartered healthcare company One Medical goes just about everywhere to remind Americans that germs are just about everywhere in its first brand campaign, “Sick Cities.”