January 11, 2021
The New York Lottery is promoting its "X Series" of scratch offs with a humorous new ad that highlights how it offer multiple chances to win, by way of a home inventor whose experiment goes horribly wrong.
October 05, 2020
For its first major campaign since COVID-19 sent the country into quarantine, the New York Lottery brings artful depictions of the state’s landmarks to both its tickets and advertising.
June 05, 2020
What started out as a lighthearted creative project designed to highlight the characters we've become during the coronavirus pandemic has taken new shape with the racial unrest now sweeping the country.
November 27, 2019
Woodland creatures come to the rescue of a park ranger who loses a lottery scratchcard in a charmingly whimsical ad from the New York Lottery promoting its seasonal Scratch-Off Games.
October 16, 2017
The New York Lottery is promoting the one in nine odds of its daily draw game, Take 5, with a new spot in the style of a Hollywood medieval epic (think "King Arthur" or similar) but with a Monty Pythonesque twist.
September 18, 2017
The latest ad for Verizon FIOS stars Gaten Matarazzo, who plays Dustin Henderson on "Stranger Things," as a tech savvy kid who explains how fiber optic technology works to his neighbors.
March 29, 2017
To promote Champions of Cash, a new 3D scratch-off game that allows New Yorkers to play immersive sports in 3D on their phone, the New York Lottery surprised players at a neighborhood basketball court with a hoop that "rained" money.
November 02, 2015
The New York Lotto's latest campaign affectionately highlights some of the eccentric habits of wealthy New Yorkers -- all in order to show you that you'd make a "better rich person."
July 22, 2015
About a year ago, one hopeful New Yorker (or someone strolling through Canarsie that day) purchased a Cash4Life ticket at the Milky Way Deli at 1669 Ralph Avenue in Brooklyn.
February 26, 2015
To celebrate National Margarita Day, which happened on Feb. 22, Jose Cuervo and McCann New York took margarita mixings where they've never been before -- outer space.
February 20, 2014
Tomorrow, February 22nd is National Margarita Day, which makes it a fitting time for tequila brand Jose Cuervo to launch a brand new site -- make that five new sites -- on Cuervo.com.
August 06, 2013
"Have a Cuervo." Thus begins the monologue of advertising's favorite stud of the moment, Kiefer Sutherland, in this new spot for Jose Cuervo tequila, created out of McCann New York.