April 05, 2021
Sorry, Justin Bieber, it’s never too late to say you’re sorry. And no one knows that better than Martin Jones, the new chief apology officer at Qualtrics. He knows that a good apology can keep a customer from getting too upset about bad service.
September 11, 2020
Nissan—which for years has relied on college football—is shifting a significant portion of its media to the National Football League in the latest sign of how the coronavirus is upending brand marketing calendars.
May 04, 2020
The new brand ad above for CVS Beauty is something of an anomaly in the slew of user-generated, stock footage, emotionally heightened montages that have come out in recent weeks.
February 12, 2019
Toyota is promoting its Toyota Corolla Hybrid with a fun new U.K. ad that partly channels the "Wacky Races," as a the new car races its way through automobile history overtaking past innovations.
November 14, 2018
As winter descends upon us, few will be rejoicing at the prospects of blizzards, freezing winds and snow shovels. Except, apparently, gaming fans, who now have the perfect excuse to stay home all day on their consoles.
October 12, 2018
Through New Year’s on Creativity, we’ll be counting down the best work and ideas of the year in various categories: TV/Film/Branded Content, Print/Out of Home/Design/Experiential and Digital/Integrated/Social.
March 23, 2018
Dwayne Johnson is serious. It shows in the sweat on his brow, the throbbing of his veins and and the intensity in his eyes when he hits the gym in a pair of new videos promoting Project Rock, his brand tie-up with Under Armour.
February 09, 2018
As the U.S. prepares to watch the Winter Olympics, Ancestry.com's latest spot once again highlights America's racially diverse make-up with a spot that focuses on hockey players.
November 02, 2017
"AF" may be reaching peak saturation, but it's still going strong in the new campaign video from Adidas, which highlights the sportswear brand's women's running business.
January 12, 2017
72andSunny, with offices in L.A., New York and Amsterdam, was named in 2015 as the global agency for Adidas' sports business. This basketball spot, created out of the agency's L.A.
August 22, 2016
Campbell Soup Co. is stepping up its Chunky game by featuring National Football League stars drafting fictional everyday guys in their own twist on a fantasy league.
January 08, 2016
Ads for dietary supplements have been many things, but rarely intentionally funny. Supplement marketer NBTY and Droga5 are out to change that with a new campaign for Osteo Bi-Flex breaking on NBC's Golden Globe Awards broadcast Jan. 10.