January 11, 2021
The New York Lottery is promoting its "X Series" of scratch offs with a humorous new ad that highlights how it offer multiple chances to win, by way of a home inventor whose experiment goes horribly wrong.
December 03, 2020
Microsoft's holiday ad this year sees its protagonist experience a range of its offerings, from the Teams platform to Minecraft, Microsoft Flight Simulator and XBox games. However, the twist is, he isn't human, but a dog.
October 05, 2020
For its first major campaign since COVID-19 sent the country into quarantine, the New York Lottery brings artful depictions of the state’s landmarks to both its tickets and advertising.
November 27, 2019
Woodland creatures come to the rescue of a park ranger who loses a lottery scratchcard in a charmingly whimsical ad from the New York Lottery promoting its seasonal Scratch-Off Games.
June 26, 2019
The Stonewall Inn, on Christopher Street in Greenwich Village, became the epicenter of the modern gay rights movement 50 years ago, when riots broke out after years of police raids.
May 01, 2019
Creepy Golem-like parasites cling to the backs of teens in a series of darkly comedic PSAs from McCann Health. One digs through a girl’s locker, tossing away her books in desperate search of something.
April 29, 2019
Generation Lockdown,” the gun violence campaign from March for Our Lives created by McCann New York, earned the Grand Prix for Good at the Cannes Lions International Festival of Creativity this week.
October 12, 2018
Through New Year’s on Creativity, we’ll be counting down the best work and ideas of the year in various categories: TV/Film/Branded Content, Print/Out of Home/Design/Experiential and Digital/Integrated/Social.
March 19, 2018
An adorable baby sees nipples everywhere he looks in a new spot from Tommee Tippee, highlighting how its bottles are shaped like breasts as that's what babies prefer.
March 19, 2018
National Geographic and McCann New York set out to give viewers an astronaut's perspective of the earth--by sticking helmets on their heads.
January 23, 2018
Just ahead of the Grammys, MasterCard focuses on musicians who have overcome adversity in a new effort taglined "Start Something Priceless," an extension of its long-running
November 05, 2017
MasterCard's "Restroom For All" promoting the message of acceptance for all was named Best of Show at the Association of National Advertisers' Multicultural Excellence Awards on Sunday night, after also winning the LGBT category.
October 16, 2017
The New York Lottery is promoting the one in nine odds of its daily draw game, Take 5, with a new spot in the style of a Hollywood medieval epic (think "King Arthur" or similar) but with a Monty Pythonesque twist.
June 26, 2017
A new campaign from Qualcomm acknowledges the ad industry's elephant in the room: many people are now busy checking their smartphones rather than watching commercials on TV.