February 16, 2021
PepsiCo's Mtn Dew continues its "As good as the original, maybe even better" campaign for its Zero Sugar variant in a new spot that revisits the classic '80s comedy-horror movie "Gremlins."
January 10, 2020
Direct-to-consumer auto insurer SafeAuto embraces "the rest of us" in an over-the-top humorous campaign targeting the everyman, its first from new agency of record Joan Creative.
August 08, 2017
We think it's quite the tough job to promote cracker sandwiches -- you know, that snack that's likely to elicit grimaces when you find it in your lunchbox or trick-or-treat bag when you were really hoping for a candy bar.
July 18, 2017
Actor Ted Danson appies his comedic chops to shilling vodka in new ads from Smirnoff and 72andSunny New York. A set of spots that dropped online feature the Hollywood talent attempting to fit into the everyman crowd, but failing very badly.
January 26, 2015
Back in 1994, when Katie Couric and Bryant Gumbel were still on the Today Show, the two engaged in a somewhat technophobic discussion asking, "What is the internet anyway?" and pondering the strange "@" terminology for email addresses.