October 16, 2019
Real estate startup Localize.city is trying to capture the attention of New Yorkers with an outdoor campaign that reveals some of the ugly truths about prettified real estate listings.
May 16, 2019
Vita Coco is taking on the haters in a new campaign for its newest offering called Pressed Coconut Water. The brand says it developed an algorithm to find the most negative product reviewers on sites like Yelp, Amazon and TripAdvisor.
January 04, 2019
An ambitious new campaign from WordPress.com aims not to make a big splash, but a small one--by shrinking the entire world’s population down to the size of bugs. Mad, you say? WordPress.com will show you! WordPress.com will show all of you!
June 25, 2018
Everyone knows yogurt is good for you, right? But many of the acidophilus bombs found on grocery store shelves are also packed with sugar--enough to make the sour goop taste more like candy to a public weaned on high-fructose corn syrup.
October 26, 2017
Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.
March 21, 2017
Online medical site Zocdoc is helping patients further with their medical symptoms by developing a "patient-powered" search tool that helps them search for the right terms.
June 02, 2016
If there's one place where you really want to escape to a different reality, it's the doctor's waiting room. So digital health platform Zocdoc created a virtual reality experience specifically for patients waiting for their medical appointments.
February 17, 2016
A lot of New Yorkers know they pay a huge price for living in the "center of the world," a fee that includes less-than-ideal living situations that can include any (or all of) the folllowing: roaches, rodents, crazy roommates, no light, no space,
May 26, 2015
Real Estate StreetEasy and Goodby, Silverstein & Partners New York have scattered delightful reminders of how cramped it is to live in NYC with this delightful subway takeover.
February 19, 2015
A lovely little girl describes the Wizard of Oz characters -- each one a little different from the popular movie version so many have seen starring a rosy-cheeked Judy Garland as Dorothy.
October 02, 2014
In this video released today on YouTube, a man stands in the parking lot of a grocery store and confidently talks about an issue that's clearly near and dear to him: women's rights.
April 11, 2014
New York-based agency, Leroy + Clarkson asks the question you may (or may not) have been asking yourself. What if Mad Men were reimagined as a '70s Blaxploitation? Big afros, combs and ubiquitous funk music, you dig?
January 27, 2014
The web is a frightening place -- full of annoying, disruptive banners and pop-ups asking about your mortgage, offering up nudie photos, and telling you you have a virus.
November 06, 2012
The "J" train is a dark, grey place -- unless you happen to have a Playstation Vita portable gaming console, and Assassin's Creed loaded on to it. A new ad by Deutsch L.A. for Playstation adds some action to the humdrum train ride.