February 26, 2019
Booking.com, the Dutch travel booking site, is targeting U.S. vacationers heavily with its latest campaign, urging them to stop just scrolling through travel sites on social media and "Be a Booker."
December 05, 2016
You might not think of Honda as a badass car marque, but in its latest spot, the brand highlights the more aggressive styling of its new Civic Hatchback, emphasizing that it was "made mean."
August 05, 2016
Toyota does not take over as a global Olympics sponsor until next year. So for the Rio games, the automaker must still comply with strict trademark restrictions on Olympic phrases and imagery.
June 15, 2016
Dollar Shave Club has 3 million members now, but it still has plenty of unanswered questions among men who may be on the fence about joining.
June 05, 2015
It's not just sporting firms that are capitalizing on soccer's women's World Cup, which kicks off this week. LED lighting firm Cree makes good use of U.S.
April 21, 2015
In a new global ad campaign -- its biggest to date, Airbnb does a bold, but clever thing; it addresses any concerns you had about staying in a stranger's home, and sets out to make you feel totally relaxed about it.
March 23, 2015
Taco Bell is encouraging breakfast eaters to break out of their morning rut with an ambitious propaganda-themed campaign asking people to "defect" from their boring circle-shaped sandwiches.
August 01, 2014
Old Navy's TV advertising has tended toward the quirky and silly, featuring talent like Amy Poehler, throwbacks such as Blossom and Mr. T, and then, before that -- those mannequins who could talk without moving their mouths.
March 27, 2014
You know who loves Taco Bell's breakfast? Ronald McDonald. Deutsch L.A. sticks it to its fast food client's biggest competitor with a new television spot featuring a bunch of real men, named Ronald McDonald.
February 07, 2014
Coca-Cola is the longest continuous supporter of the Olympics, and as such, will be broadcasting three ads during the Opening Ceremony (which will be broadcasted in the U.S.
August 01, 2012
Arguably, the campaign that will continue to resonate with viewers well after the Olympics are over is Nike's "Find Your Greatness" campa