September 11, 2020
Nissan—which for years has relied on college football—is shifting a significant portion of its media to the National Football League in the latest sign of how the coronavirus is upending brand marketing calendars.
January 29, 2020
After a decade of a “You’re Not You When You’re Hungry” messages, Snickers has decided it's not mere individuals who need the candy bar. It's the entire world.
July 16, 2019
Reebok is running full-steam ahead under new top marketer Matt Blonder, debuting the latest spot from its “Sport the Unexpected” campaign.
April 29, 2019
Generation Lockdown,” the gun violence campaign from March for Our Lives created by McCann New York, earned the Grand Prix for Good at the Cannes Lions International Festival of Creativity this week.
February 08, 2019
Achieving a dream requires hard work and perseverance, no matter the obstacles. Get up early, train all day, grind, grind, grind. Or maybe pick an easier dream.
July 11, 2018
When creating the first U.S. ad for the new Kicks subcompact crossover, Nissan and agency TBWA Chiat/Day New York did not start with a script--they went straight to the soundtrack.
March 07, 2018
Geico's latest ad resurrects McGruff the Crime Dog, the star of 1980s PSAs from the National Crime Prevention Council, for a joke about people's tendency to a
June 09, 2016
Nike has debuted the longest-ever brand film for Nike Football, a star-studded effort in which soccer star Cristiano Ronaldo gives a bravura acting performance as a young fan is transported into his body.