December 03, 2020
Microsoft's holiday ad this year sees its protagonist experience a range of its offerings, from the Teams platform to Minecraft, Microsoft Flight Simulator and XBox games. However, the twist is, he isn't human, but a dog.
December 01, 2020
Despite the efforts of multiple advertisers to jolly us into the Christmas spirit in their holiday ads so far, the teenage protagonist in an ad by midwest retail chain Meijer just isn't feeling it in 2020. And maybe she speaks for many of us.
October 19, 2020
Although summer is now behind us, Mtn Dew is banking on the fact that we still need some ice cold refreshment in our lives with its first-ever single and a pair of new spots highlighting our suffering when we just can’t cool down.
June 30, 2020
Klarna, the Swedish fintech brand, is highlighting its Swedish origins in its first major U.S. brand campaign, a series of absurdist comedy-style spots from new agency Mirimar.
January 02, 2020
There are plenty of options for insurance these days, and big campaigns spend years telling potential customers about all-in-one packages and one-stop shopping. But sometimes, the best results come from obsessive expertise.
October 03, 2019
"Period-proof" underwear brand Thinx is launching its first-ever TV campaign across the U.S. with a spot that imagines a world in which men have periods too.
July 16, 2019
Reebok is running full-steam ahead under new top marketer Matt Blonder, debuting the latest spot from its “Sport the Unexpected” campaign.
August 29, 2018
While the message of Buffalo Wild Wings' newest campaign is far from new--it's a place to watch football--the wings, beer, sports chain is using a bit of a new approach to promote itself.
October 18, 2017
Even while he's sitting at the dinner table with this family, Will Ferrell is a deadbeat dad in this funny-sad campaign from Common Sense Media, created out of Goodby, Silverstein & Partners.
October 16, 2017
Cheech Marin, of "Cheech and Chong" fame, is the star of this year's video campaign for Pacific Standard Time, Los Angeles arts initiative backed by the J. Paul Getty Museum which this year is highlighting Latin American and Latino art.
September 08, 2017
Jeff Bridges takes a pioneering approach to travel in a new TV spot for Lyft, the first broadcast work by Wieden + Kennedy New York for the transportation company.
August 08, 2017
We think it's quite the tough job to promote cracker sandwiches -- you know, that snack that's likely to elicit grimaces when you find it in your lunchbox or trick-or-treat bag when you were really hoping for a candy bar.