April 05, 2021
Sorry, Justin Bieber, it’s never too late to say you’re sorry. And no one knows that better than Martin Jones, the new chief apology officer at Qualtrics. He knows that a good apology can keep a customer from getting too upset about bad service.
March 26, 2021
In today’s crowded and self-serving tequila market, how is it possible to differentiate your brand from the pack, shine with standout spirits, and make an impact upon launch?
January 27, 2021
In the wake of Kamala Harris' inauguration as Vice President, a new series of PSAs is encouraging women, particularly those who are active in their communities, to run for office.
July 11, 2018
When creating the first U.S. ad for the new Kicks subcompact crossover, Nissan and agency TBWA Chiat/Day New York did not start with a script--they went straight to the soundtrack.
February 09, 2018
As the U.S. prepares to watch the Winter Olympics, Ancestry.com's latest spot once again highlights America's racially diverse make-up with a spot that focuses on hockey players.
January 25, 2018
Procter & Gamble Co.'s Febreze is back in the game with "Dave," a man whose "bleep don't stink," hoping to take the humor of last year's Super Bowl spot up a notch while building on a strategy that spurred significant growth.
May 26, 2017
As U.S. summer gets going after Memorial Day, Coca-Cola is promoting itself as the beverage of choice for beach and pool-side flirting with a series of cute romantic spots.
August 09, 2016
Foot Locker's excellent use of celebrities in its ads continues, with a new well-scripted spot featuring Draymond Green, NBA vet Horace Grant and Michelle Williams of "Destiny's Child."
July 25, 2016
It's back-to-school campaign time already, and here comes James Harden in another funny Foot Locker spot. This time, he's listening to an inner voice that tells him how to be cool when faced with adoring fans.
April 27, 2016
Procter & Gamble Co. is back in the games with its latest "Thank you, Mom" ad from Wieden & Kennedy, continuing a six-year run with a two-minute film portraying the strong mothers behind Olympic athletes.
April 11, 2016
GoDaddy continues on the road to shedding its legacy of brash, boobs-first advertising with a new campaign that celebrates the small business owner, its first out of global agency
October 19, 2015
In a new Kraft spot, a father shows his son his beloved Star Wars collectibles -- including limited-edition boxes of Kraft Macaroni & Cheese that feature Yoda, Darth Vader, R2D2 and C3PO.