June 05, 2017
In the faceoff betwen the Seattle Seahawks and the San Francisco 49ers shown in this new Nike ad out of W+K Portland, one player -- Seahawks quarterback Russell Wilson -- has a secret weapon: the Nike Alpha Menace Elite football cleat.
October 25, 2016
LeBron James delivers a stirring narration in a new Nike basketball spot that kicked off as his team, the Cleveland Cavaliers, began defending their NBA championship last night (beating the New York Knicks on opening night).
August 04, 2016
Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.
July 25, 2016
In Nike's latest spot, released ahead of the Olympics, "baby" versions of famous athletes including Serena Williams, LeBron James, Neymar Jr., Mo Farah and Zhou Qi, lie in cribs in a nursery, where they get a motivational speech from actor Bobby C
June 20, 2016
In Nike's touching tribute to the Cleveland Cavaliers, following their victory in last night's NBA Finals, the team's fans are so shocked they really don't know how to react.
April 01, 2014
Jonathan Glazer directs this new spot from Nike Football out of Wieden + Kennedy Portland, which focuses on the pressure faced by star players in the run-up to a big match.
August 21, 2013
What can you do? Can you run a mile? Can you dance? Can you fight? Nike says well, that's not good enough in "Possibilities," a new spot out of Wieden & Kennedy celebrating 25 years of the sports giant's famous "Just Do It" tagline.
June 20, 2013
Whether you're a diehard fan or a bandwagon one, Nike's just made it easier for you to personally congratulate basketball player LeBron James after the Miami Heat's game 7 win over the San Antonio Spurs last night.
June 06, 2013
Wieden + Kennedy brings Nike's latest creation to life with this new spot. In it, textured and exotically colored soccer cleats take on the characteristics of some of nature's deadliest creatures.
August 01, 2012
Arguably, the campaign that will continue to resonate with viewers well after the Olympics are over is Nike's "Find Your Greatness" campa