Nike features pregnant and breastfeeding athletes in ad for new maternity line
March 15, 2021
Nike's new spot for new maternity line Nike (M) features pregnant and breastfeeding athletes, and it's markedly different from any ad you've seen from the brand before.
Evian and new global agency Wieden + Kennedy Amsterdam debut 'Drink True' platform with Dua Lipa and a teen mountain climber
March 09, 2021
Evian has unveiled a new global brand platform around the tagline "Drink True" after appointing Wieden + Kennedy Amsterdam to handle its global advertising account.
Three: Alone Time
March 05, 2021
A woman hides from her kids, husband and dog to watch TV on her phone in a closet, in mobile brand Three's humorous new idents for the U.K.'s "Gogglebox," aptly summing up the claustrophobia everyone's been feeling in the country's latest lockdown
Pepsi: Fizz to Life
February 24, 2021
In support of an ongoing partnership with the Union of European Football Associations Champions League, Pepsi has enlisted some of the world’s best soccer players to star in a new ad campaign that highlights “the fizz of the brand.”
Macmillan Cancer Support: Tender Yet Tough
January 08, 2021
Cancer patients are sometimes referred to as the forgotten victims of the pandemic. According to the U.K.
Ikea: Fortune favors the frugal
January 04, 2021
Ikea continues its focus on sustainability and the environment in 2021, kicking the year off with a new global campaign that demonstrates the small ways in which we can contribute to saving the planet.
Grandma pulls tinsel out of the cat's butt in this paper towel brand's Christmas ad
November 16, 2020
We've seen a great deal of mouthwatering food in this year's crop of holiday ads, but here's one that might make you want to throw up instead.
Tesco: No Naughty List
November 16, 2020
2020 has been such a challenge that when it comes to Santa's naughty list, you're off the hook.
The show must go on in Amazon's Christmas ad about a ballerina's thwarted dreams
November 02, 2020
Amazon's captures the frustration and disappointments of 2020 while managing to lift spirits with a tale about a ballerina with big dreams.
Very: Christmas is this very moment
November 02, 2020
Online retailer Very.co.uk is the first big British brand to unveil its Christmas work this year, with a campaign that aims to capture the build up to Christmas in an authentic and humorous way that eschew
Very: Life is this very moment
October 07, 2020
A little girl's cute monologue about the joys of autumn features in a new spot for U.K. online retailer Very, the first work from recently appointed agency Grey London.
Nokia: The Only Gadget You’ll Ever Need
September 22, 2020
Daniel Craig’s final outing as 007 was pushed back for months due to the pandemic, but “No Time to Die” is finally slated for release in November. Joining James Bond is a new, licensed-to-kill “00” agent, played by Lashana Lynch.
Toyota Yaris: Why Stop
September 08, 2020
Gymnastics fans will appreciate a new European campaign for the Toyota Yaris Hybrid, in which gymnast Katelyn Ohashi performing an eye-popping routine in the middle of heavy city traffic.
Ikea: The Hare
September 04, 2020
Ikea's latest campaign promotes the benefits of getting a good night's sleep, and it's turned to the Aesop fable of the "Tortoise and the Hare" to demonstrate it.
Setapp: Snake
August 18, 2020
A new campaign for Setapp, an app subscription service designed to help users complete tasks, puts a darkly comedic spin on the perils of not finishing what you started.
Best of 2020 No. 25: Libresse journeys into the uterus to tell women's 'Wombstories'
July 01, 2020
Through Jan. 1, Ad Age will be counting down the best brand ideas and campaigns of 2020.
Adidas: GMR
March 11, 2020
Adidas has developed a wearable tech product that helps soccer fans earns points on Electronic Arts' FIFA Mobile.
NatWest: MoneySense
February 11, 2020
NatWest, the U.K. high street bank, emphasizes its financial education program in its debut work from The&Partnership—and breathes some cool into what could be a dry subject.
Nike Football: Raheem Sterling Dream for the Next You
December 16, 2019
Nike Football's latest spot charts the rise of Raheem Sterling, the Manchester City and England soccer star who has recently also been
A Tesco driver travels 'Back to the Future'-style through the decades to deliver Christmas treats
November 18, 2019
A Tesco delivery driver travels through time in this year's holiday spot by the U.K.'s biggest grocer, celebrating its centenary.
BT: Beyond Limits
October 18, 2019
Communications giant BT, one of the U.K.'s biggest companies and advertisers, unveils a major brand relaunch today that includes a revamped brand identity, advertising push and tagline, "Beyond Limits."
Volkswagen SUVs give people movie-star confidence in the direst situations
October 10, 2019
Volkswagen has enlisted the directing talents of comedy pro David Shane for a new set of ads for its ITV Movies sponsorship in the U.K., revolving around the idea that its SUV models give you "movie star confidence."
Playstation: Playstation Now
October 01, 2019
Sony is promoting its new Playstation Now cloud streaming service with a blockbuster ad that depicts hundreds of its video game characters descending to the earth from the skies above.
Zalando: Free to Be
September 16, 2019
Fashion brand Zalando celebrates models and influencers who feel "free to be" themselves in an empowering new campaign, including the likes of plus size model Felicity Hayward, who steps out of a giant billboard in one of the spot's most arresting