June 23, 2016
To build buzz around its immersive video camera, startup 360fly has released a video poking fun at Donald Trump's absurd plan to build a wall on the border of Mexico to keep immigrants from entering the U.S.
April 27, 2016
Lowe's focuses on the emotional aspect of home in its new short film "House Love." Created by BBDO New York, the three-minute spot, viewable on the home improvement retailer's website, traces the romance between two neighbors and their houses.
January 11, 2016
Last week at the consumer electronics show, AT&T announced a host of new products and services including a Siri-like assistant, a partnership with Ford and an ambitious smart-cities initiative.
September 10, 2015
Tonight during the 2015 NFL season opening game between the New England Patriots and the Pittsburgh Steelers, Under Armour unleashed an army of Tom Bradys in a new spot from the company's "Rule Yourself" campaign.
August 24, 2015
Athletes are their own army, according to Under Armour's stunning new "Rule Yourself" campaign, created out of Droga5 and directed by Academy Award-winning DP/Director Wally Pfister of Reset.
July 20, 2015
Until New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.
April 22, 2015
Toyota's first hydrogen fuel cell vehicle, the Mirai, is quite literally fueled by bullshit in this film out of agency Droga5 N.Y., directed by Morgan Spurlock ("Super Size Me," "Mansome," "Pom Wonderful Presents: The Greatest Movie Ever Sold").
October 15, 2014
Diet Coke's new "Get a Taste" campaign, from Droga5, poses the question "What if life tasted as good as Diet Coke?" Previous answers to that question have involved
September 03, 2014
It's not enought to be physically fit these days, if you're a celebrity -- you have to have a thick skin too. Supermodel Gisele Bundchen demonstrates she has both (as well as showing off her Kung Fu skills) in this new spot for Under Armour.
July 31, 2014
After winning creative duties on Under Armour's women's products last fall, Droga5 today debuted its first work for the brand, "I Will What I Want," an empowering campaign that highlights female athletes' drive to reach their goals despite various
February 28, 2014
A new campaign from Chobani and Droga5, which launched during last night's Oscars ceremony, overtly contrasts the articifical ingredients it says are used by other yogurt brands with those of its own 100 calorie yogurt.
January 28, 2014
It seems like just another cozy day at an old-time country store, when all of a sudden, its friendly patrons start freaking-the-f-out when they encounter a frightening intruder -- a gigantic, ravenous bear.
January 13, 2014
Google Play goes straight for the heart in this big, anthemic spot created out of BBH L.A. A voiceover recites a paean to the body's central organ, dissecting it past biology, to the emotion that keeps it pulsing and causes it to skip a beat.
November 04, 2013
The latest installment in Hennnesy and Droga5's "Wild Rabbit" campaign tells the story of 1920s speed record chaser, Sir Malcolm Campbell, who broke the world land-speed record nine times, shattering the 300mph speed barrier.