March 30, 2021
Tide is launching an ambitious environmentally driven campaign to get people to wash clothes in cold water, enlisting rapper Ice-T and retired pro wrestler “Stone Cold” Steve Austin behind an unusual big-budget ad effort to change habits rather th
March 24, 2021
Website-building platform Squarespace has long positioned itself as the easiest, best option for entrepreneurs looking to create an online presence.
January 28, 2021
For the fourth time in five years, it’s a Tide ad in the Super Bowl. And has been the norm of late, it’s a small-screen star, not a football star leading the lineup.
December 03, 2020
Microsoft's holiday ad this year sees its protagonist experience a range of its offerings, from the Teams platform to Minecraft, Microsoft Flight Simulator and XBox games. However, the twist is, he isn't human, but a dog.
December 01, 2020
Despite the efforts of multiple advertisers to jolly us into the Christmas spirit in their holiday ads so far, the teenage protagonist in an ad by midwest retail chain Meijer just isn't feeling it in 2020. And maybe she speaks for many of us.
October 19, 2020
Although summer is now behind us, Mtn Dew is banking on the fact that we still need some ice cold refreshment in our lives with its first-ever single and a pair of new spots highlighting our suffering when we just can’t cool down.
September 22, 2020
The times, as everyone keeps telling us, are unprecedented. But in a new brand campaign from WeTransfer, the company issues a call to the creative community to use this moment of doubt to double up on creativity.
June 30, 2020
Klarna, the Swedish fintech brand, is highlighting its Swedish origins in its first major U.S. brand campaign, a series of absurdist comedy-style spots from new agency Mirimar.
January 02, 2020
There are plenty of options for insurance these days, and big campaigns spend years telling potential customers about all-in-one packages and one-stop shopping. But sometimes, the best results come from obsessive expertise.
October 03, 2019
"Period-proof" underwear brand Thinx is launching its first-ever TV campaign across the U.S. with a spot that imagines a world in which men have periods too.
July 24, 2019
Old Spice is following a host of competitors and Procter & Gamble Co. sibling Gillette with ads that aim to make its customers better men—albeit with a liberal dose of over-the-top irony from Wieden & Kennedy.
July 16, 2019
Reebok is running full-steam ahead under new top marketer Matt Blonder, debuting the latest spot from its “Sport the Unexpected” campaign.
August 29, 2018
While the message of Buffalo Wild Wings' newest campaign is far from new--it's a place to watch football--the wings, beer, sports chain is using a bit of a new approach to promote itself.
August 10, 2018
Football is as popular a TV staple as ever, but the NFL fields so many shows that each needs some differentiation, and a reminder of when to actually tune in. New spots for three NFL properties do just that.
May 15, 2018
We all come across grumpy, mean people-- the parking attendant who lies in wait to fine you, the government office employee who makes you go to the back of the line, the woman at work who steals your yogurt deliberately.