March 30, 2021
Tide is launching an ambitious environmentally driven campaign to get people to wash clothes in cold water, enlisting rapper Ice-T and retired pro wrestler “Stone Cold” Steve Austin behind an unusual big-budget ad effort to change habits rather th
January 28, 2021
For the fourth time in five years, it’s a Tide ad in the Super Bowl. And has been the norm of late, it’s a small-screen star, not a football star leading the lineup.
December 17, 2019
If suffering through middle school proves anything, it’s that kids take labels very seriously. Jock, nerd, loser, poser, class clown, troublemaker—they stick, and kids often adopt them as part of their personas.
October 03, 2019
"Period-proof" underwear brand Thinx is launching its first-ever TV campaign across the U.S. with a spot that imagines a world in which men have periods too.
December 19, 2018
Macaulay Culkin is getting on in years, but no worries because now he has Google Assistant by his side as he embarks on yet another holiday adventure.
August 03, 2018
Comedian and rapper Lil Dicky and SNL's Chris Redd recall "The Greatest Play Call Ever" in the latest star-studded spectacle for EA Sports "Madden NFL, " the game's first work out of Johannes Leonardo, which won the account earlier this year.
February 01, 2018
Bud Light's "Dilly Dilly" king has found his man-at-arms--and he's named "Bud Knight," of course. The blue-armoured, horse-riding character makes his debut in the brew's medieval campaign in a 60-second Super Bowl spot the brew released today.
September 08, 2017
Jeff Bridges takes a pioneering approach to travel in a new TV spot for Lyft, the first broadcast work by Wieden + Kennedy New York for the transportation company.
October 19, 2016
Duracell has launched a sequel ad in its partnership with Star Wars, with a 60-second ad tied to the Dec. 16 release of "Rogue One" and a tie-in to a charitable sponsorship of Children's Miracle Network.