August 03, 2018
Comedian and rapper Lil Dicky and SNL's Chris Redd recall "The Greatest Play Call Ever" in the latest star-studded spectacle for EA Sports "Madden NFL, " the game's first work out of Johannes Leonardo, which won the account earlier this year.
July 17, 2018
A rom-com turns dark and a nail-biting cliff-side bus ride turns into a light-hearted musical in a new cinema campaign that mixes and matches genres from AT&T, created out of BBDO in L.A., with media via Hearts & Science.
July 11, 2018
When creating the first U.S. ad for the new Kicks subcompact crossover, Nissan and agency TBWA Chiat/Day New York did not start with a script--they went straight to the soundtrack.
July 03, 2018
To promote its latest finger food offering, Chicken Rings, slider joint White Castle staged an impressively authentic home shopping event on Facebook Live.
May 15, 2018
Bacardi's latest ad contains an important public service announcement in the form of a tagline: "If it's a floor, it's a dance floor." Though we can think of some floors that should be exceptions (e.g., the floor of a small rowboat, the f
September 25, 2017
In the wake of Charlottesville, Trump's stand-off with the NFL and other recent events that reflect a divided America, a new campaign from the YMCA has powerful resonance.
September 18, 2017
Gennady Gennadyevich Golovkin (known as GGG), the world's middleweight champion who last weekend fought in a high-profile fight with Canelo, is the star of a social media campaign from Jordan Brand.
June 20, 2017
Every day until New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.
June 06, 2017
Until now, Sony Bravia has owned the idea of "color" when it comes to promoting its television sets, as seen in vibrant, breathtaking ads such as the iconic "Balls" spot from Fallon London.
March 28, 2017
Sometimes, all the fancy taglines in the world aren't as good as a couple of words from a satisfied customer. So Emerald Nuts has taken a deceptively simple review from a customer on Amazon -- "yes good" and turned it into its brand tagline.