May 15, 2018
Baseball has its World Series, and the winners of the Super Bowl call themselves "world champions." But for truly global reach, for sheer numbers of fans, it doesn't get any bigger than the World Cup.
March 23, 2018
Dwayne Johnson is serious. It shows in the sweat on his brow, the throbbing of his veins and and the intensity in his eyes when he hits the gym in a pair of new videos promoting Project Rock, his brand tie-up with Under Armour.
February 01, 2018
Pepsi is going "Back the the Future" with its 2018 Super Bowl ad, which takes a quick spin through decades of the brand's brushes with pop culture, ranging from the DeLorean time machine that one-time Pepsi endorser Michael J.
June 19, 2017
Stop hating the one percent; you too could join their ranks. That's the message of the latest campaign by E-Trade, which humorously aims to appeal to our envy of the uber-rich and urges us "don't get mad, get ETrade."
June 06, 2017
Sony PlayStation's latest spot is set to the jaunty tune of "Sunshine Day" from American TV classic "The Brady Bunch." It's a beautiful day and we see a pool, an ice-cream truck by the ocean, a tennis court, a suburb full of houses with pools.
May 26, 2017
As U.S. summer gets going after Memorial Day, Coca-Cola is promoting itself as the beverage of choice for beach and pool-side flirting with a series of cute romantic spots.
February 07, 2017
NBA star Russell Westbrook shares some stats about his career in a new spot for Foot Locker promoting its February offers -- but they're not the ones his fans might expect.
December 19, 2016
Walmart helps adults feel like little kids again at Christmas in this heartwarming stunt, in which it employs a hypnotist to help them forget how stressful the holidays can be for adults.
August 09, 2016
Foot Locker's excellent use of celebrities in its ads continues, with a new well-scripted spot featuring Draymond Green, NBA vet Horace Grant and Michelle Williams of "Destiny's Child."
April 15, 2016
BMW has enlisted model-of-the-moment Gigi Hadid to promote its new M2, with an interactive 360 degree film that invites viewers to keep track of where she is. That might sound easy, but give it a try and Ms. Hadid proves quite elusive.
February 03, 2016
Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.