Awkward Silence Presents Seize the Awkward
January 19, 2018
The Ad Council takes a daringly comedic approach in its latest campaign of PSAs focusing on suicide prevention; the campaign, by Droga5, is all about "seizing the awkward" moment to talk to a friend about their mental health.
The Awkward Silence Friendship
January 19, 2018
Pancakes, Pancakes, Pancakes
January 02, 2018
Forget those New Year's diets. IHOP introduced a $3.99 all-you-can-eat pancake deal this week and with it, a funny new ad campaign from Droga5.
Bring Them In
November 03, 2017
Droga5 tapped director Mike Mills to direct this delightfully obscure, artsy film for Clos19, a new lifestyle retail platform from LVMH Moet Hennessy.
Pizza Parka: Made from the New Delivery Pouch
October 11, 2017
Pizza Hut is the latest restaurant chain to come up with unique clothing as a marketing device. It's giving away "Pizza Parkas" to tout the materials used in its new "oven hot" delivery pouches.
Brains (And How to Get a MailChimp One)
September 27, 2017
MailChimp continues its quirky marketing around its email solutions with a new campaign by Droga5 that centers around the idea that it offers you a "second brain."
The Brain Welcomes New Subscribers
September 27, 2017
The Brain Retargets Site Visitors with Google Ads
September 27, 2017
The Brain Rewards Best Customers
September 27, 2017
The Brain Recovers Abandoned Shopping Carts
September 27, 2017
The Brain Finds A New Audience with Facebook Ads
September 27, 2017
For a Better Us
September 25, 2017
In the wake of Charlottesville, Trump's stand-off with the NFL and other recent events that reflect a divided America, a new campaign from the YMCA has powerful resonance.
Greater Than Gold
August 01, 2017
MET-Rx, the nutritional supplement brand, persuaded NFL star player Leonard Fournette to melt down one of his many trophies in its latest campaign -- all for a good cause.
Kristen Wiig (60 second)
July 24, 2017
Kristen Wiig is the face of Pizza Hut in its latest commercials -- or rather, the faces.
Week of June 9, 2017
June 09, 2017
In this week's edition, McDonald's unusual recruitment play, the curious muse behind gorgeous cannabis packaging, CoverGirl gives consumers license to apply in public, Apple's "frightening" move for the WWDC and Samsung's one-billion color experim
Project PDA
June 05, 2017
Whether or not to apply makeup in public is something of a divisive issue.
The Black Hole Similar People
May 23, 2017
Having made sure everyone knows its name with one of the more surreal marketing projects we've seen in recent years, email platform MailChimp
The Black Hole ROI
May 23, 2017
The Black Hole Marketing Automation
May 23, 2017
The Black Hole Hello Friend
May 23, 2017
Truth
February 23, 2017
Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.
Crushtomizer
January 18, 2017
Dixie is letting people design "coffee stoppers" for its Dixie to Go paper coffee cups with a new online tool called the Crushtomizer.
Reserve What's Next
October 25, 2016
Chase has teamed up with James Corden for a new content series promoting its Sapphire Reserve credit card, in which the ubiquitous "Late Late Show" host explores experiences that are shaping the "future of travel."
Make That Old With Stephen Curry
October 24, 2016
For Stephen Curry, the past is just that, in a rousing new ad from Under Armour and Droga5.
Stuck
October 10, 2016
Health supplement brand Nature's Bounty has launched a new campaign, its first through Droga5, in which users of its products meet their "future selves."