August 08, 2016
Golf has had a rough few weeks. Top golfers such as Jordan Spieth and Rory McIlroy pulled out of the Olympics in Rio, putting a damper on the sport's return to the Games after a 112-year absence.
February 04, 2016
Anheuser-Busch InBev is giving fast-growing Michelob Ultra the coveted first ad slot in the Super Bowl. And the brewer will use the airtime to run an ad that continues the low-carb brand's active lifestyle positioning, but with a harder edge.
August 08, 2014
Meow Mix's classic "Meow Meow Meow Meow" could use an update, so the Big Heart-owned cat food brand is turning to consumers to give the jingle a modern-day boost in this new campaign via FCB Chicago.
December 13, 2013
Kmart and DraftFCB Chicago bring a holiday twist to the retailer's "Ship My Pants" viral hit promoting the store's e-commerce site by introducing characters from Charles Dickens' "A Christmas Carol" into the familiar scenario.
November 12, 2013
Why are layaways always so evil? Blackout dates, limits on merchandise -- it's almost like they were created and concepted by a group of evildoers that happens to include Genghis Khan, Satan and the guy who always takes the last donut.
May 20, 2013
DirecTV sets aside the humor for a second for this impressive, gorgeously-shot spot via Grey New York and Rupert Sanders that brings together a WWII scene, a medieval war and sci-fi to show how the service lets you enter fantastical TV worlds acr
April 11, 2013
DraftFCB Chicago makes use of immature humor for Kmart, with "Ship My Pants," a spot that promotes the retailer's offer to ship you your stuff from Kmart.com if you can't find it in store.
October 21, 2012
Kmart and DraftFCB enlist dancer Monternez "Monty" Rezell to show off the retailer's huge Halloween costume selection in a dizzying video that gets the job done -- and breaks a world record too.