October 16, 2017
With a nod to "Ocean's Eleven" (and perhaps before that, the "A-Team"), a new film promoting Activision's forthcoming "Call of Duty WWII" sees a gang of old friends get back together to play the new game.
September 13, 2017
A new ad from Adidas Football sees players from the brand's "Tango Squad" of grassroots influencers break into the Real Madrid training ground and have a kickabout at night.
August 31, 2017
Activision's new trailer for its "Destiny 2" game (released Sept. 6.) asks players to imagine, in a hilarious way, that everything in the world they cherish has gone.
July 12, 2017
Athletes call their own shots in Adidas' new "Create Positivity" campaign, featuring a a 75-second video of sports stars such as Dak Prescott of the Dallas Cowboys, Kris Bryant of the Chicago Cubs and Candace Parker of the L.A.
January 12, 2017
72andSunny, with offices in L.A., New York and Amsterdam, was named in 2015 as the global agency for Adidas' sports business. This basketball spot, created out of the agency's L.A.
October 26, 2016
Could 2016's news headlines get any more ridiculous? In Activision's trailer for the upcoming "Call of Duty: Infinite Warfare," they do.
October 17, 2016
Adidas continues to wholeheartedly embrace the theme of "sport needs creators" in a stirring spot depicting the rise of football star Paul Pogba, who (after much speculation that the brand itself even
October 10, 2016
Coors Light has created a branded content series, titled "My Climb. My Story," that centers on real-life, inspirational accounts of people who have overcome personal challenges.
September 12, 2016
Adidas' big new sports campaign, which kicked off during the NFL season opener, is a fierce, punchy effort that pitches the brand as the one for creative athletes with flair and talent that's not just about hard work and training.
August 30, 2016
Sonos wants consumers to know they don't deserve crappy speakers, shared dirty earbuds or jerry-rigged speaker systems -- the listening community can do better.
October 05, 2015
Lenny Kravitz and James Franco seek to outdo each other's rock star moves in the latest trailer for Activision's Guitar Hero Live -- and they both really suck ... at first.
April 23, 2015
Activision's "Call of Duty" transports us into a future dystopia that's both terrifying and believable in another "documentary" for the game, this time promoting its much-anticipated launch, Black Ops 3.
February 05, 2015
American Legacy Foundation's Truth campaign shows that smokers are so totally undate-able in this music-video style ad out of 72andSunny that makes fun use of the "swipe left" function on Tinder.
September 04, 2014
Viewers get a cinematic live action sneak pick at Activision and Bungie Studios' long awaited console game "Destiny" in a new trailer that calls on the talents of sci-fi and VFX heavyweights director Joseph Kosinski ("Oblivion" and "Tron:Legacy")
January 21, 2014
Every year, Activision augments the main release of Call of Duty with a season of downloadable digital content -- a strategy that ensures players remain engaged with the game throughout the year.
November 04, 2013
Directed by James Mangold (Wolverine) and featuring Megan Fox in a breathy cameo, 72andSunny's latest trailer for Activision's Call of Duty: Ghosts (which launches tomorrow) shows four friends taking on a ruined Las Vegas to the tune of F
October 11, 2013
On November 5, Activision will drop its latest installment in the Call of Duty franchise, "Ghosts." To gear up for the launch, 72andSunny released a series of new spots depicting the everyday lives of the average Jane and Joe -- including a doctor