March 15, 2021
Nike's new spot for new maternity line Nike (M) features pregnant and breastfeeding athletes, and it's markedly different from any ad you've seen from the brand before.
November 16, 2020
Sainsbury's has chosen to focus on family nostalgia this year in its Christmas campaign, with a trio of bittersweet ads capturing memories of culinary traditions at a time when families won't necessarily be able to meet in-person.
November 09, 2020
Spoiler alert: In Coke's version of Christmas, Santa Claus doesn't steer a sleigh—instead he captains a soda delivery truck.
November 02, 2020
Retailer TK Maxx unveiled its European Christmas ad today, and while it's typically quirky in style it also subtly references the pandemic, with a line about a "hard year."
August 19, 2020
As soccer games take place again across the U.K. with zero fans in the arenas, London-based craft beer brand Camden Town Brewery is targeting them with a primetime TV spot that it claims is "drinkable."
January 09, 2020
If your new year has already got off to a stressful start (what with Australian bushfires and war erupting in the Middle East), a new film from the U.K.'s National Trust, celebrating its 125 year anniversary, may be just the antidote.
December 16, 2019
Nike Football's latest spot charts the rise of Raheem Sterling, the Manchester City and England soccer star who has recently also been
September 10, 2019
Diet Coke's latest U.K. campaign puts a humorous spin on cultural trends and popular phrases, starting with a TV ad in which a couple of older ladies swipe right on a dating app called "Twinge."
April 24, 2019
Retailer TK Maxx channels the Broadway (and Hollywood) musical, from "42nd Street" to "Mary Poppins," in a new pan-European spot that's designed to explain the retailer's seemingly confusing proposition to rookie shoppers.
November 13, 2018
Sainsbury's holiday ad is out, and it's a super-cute effort by Wieden & Kennedy London that features an incredible school performance starring a cast of adorable elementary-age kids.
June 21, 2018
Through New Year’s on Creativity, we’ll be counting down the best work and ideas of the year in various categories: TV/Film/Branded Content, Print/Out of Home/Design/Experiential and Digital/Integrated/Social.
November 10, 2017
TK Maxx has found an unusual way to differentiate itself from other U.K. retailers in the Christmas crush this year. The store is offering to bring a "White Christmas" to customers' homes, complete with real snow, as seen here in its TV ad.
October 17, 2017
Bud Light is hoping to stand out in the crowded U.K. beer market (where it's only just launched) with an approach that pokes fun at the current state of advertising.