February 11, 2019
Mastercard is following up on its new text-free logo by leaning more into audio branding. On Friday, Mastercard debuted its "sonic brand identity," a lyrics-less melody that gives new meaning to brand jingles.
September 26, 2018
Vinyl has cachet. Everyone loves sliding a delicate disc out of its sleeve, gently plopping it on a turntable and positioning the needle to catch that first static-y pop.