April 02, 2021
When the National Geographic team climbs Everest, they don’t just do it for the human feat. They do it with an eye on documenting the experience for their readers.
July 28, 2020
Burger King is reaching out to U.K. fans who might be missing live music this summer with an augmented reality campaign that puts rapper Tinie in what's being touted as "the world's smallest gig"—set on top of a Whopper.
September 06, 2019
The release of "It: Chapter 2" featuring scary clown Pennywise has provided with Burger King with yet another opportunity to tease rival McDonald's over its association with clowns.
June 26, 2019
Royal Caribbean is claiming an augmented reality first with the launch of the first-ever fully immersive AR experience built to function while on the high seas.
May 20, 2019
Pepsi collaborated with Instagram, Chrissy Teigen and DJ Khaled on a summer campaign that includes 25 TV ads as the soda continues to boost its marketing spending in search of a sales comeback.
April 12, 2019
Starting Sunday, HBO is using Snapchat's Landmarker Lens augmented reality technology to turn New York City's landmark Flatiron building into a giant ad to mark this weekend's "Game of Thrones" season premier.
April 02, 2019
L.A. Tourism is hoping to tempt residents of other U.S. cities to visit the city with a Snapchat activation that brings the West Coast sunset to gloomier climes this month.
March 13, 2019
Margaret Johnson, the Goodby Silverstein & Partners partner and chief creative officer, is behind a new app that debuted at SXSW promising to celebrate stories of women typically omitted from history textbooks.
October 02, 2018
Maybe he just hasn't met you yet. But Michael Bublé might be proposing to you via your smartphone, thanks to an augmented reality app dreamed up by U.K. mobile brand O2.
May 07, 2018
"Deadpool 2" is out on May 18, and as part of the marketing efforts, the 20th Century Fox film is teaming up with 7-Eleven for an integrated campaign in which the title character screws with the store.
March 19, 2018
Ikea is promoting the launch of its Ikea Place furniture placement app for Android this week with a game show it's created titled "Matchers Keepers," based around the idea of housemates trying to match their taste in furniture via augmented realit