January 08, 2020
Sweden's Goteborg Film Festival is known for its outlandish promo campaigns—last year, it invited viewers to watch horror movies
July 15, 2019
While streaming services and the many devices surrounding us provide increasing competition for movie theaters, there’s still something quite magical about going to the cinema and devoting your attention entirely to the silver screen.
June 25, 2019
The United Nations' World Food Programme has unveiled a poignant, hard-hitting cinema ad created by BBH founder Sir John Hegarty that highlights how children's voices are being lost to hunger around the world.
May 24, 2019
AT&T has turned the dial up on its genre-mixing cinema campaign promoting its “More for Your Thing” platform: It spliced together a Spaghetti Western and a whimsical children’s animation.
March 29, 2019
Moviegoers in the U.K. will see a trailer for what purports to be a new "Wind in the Willows" animated movie in the coming weeks--but it's not what it seems.
September 27, 2018
Director Lynne Ramsay ("Ratcatcher," "We Need to Talk About Kevin") helms a powerful cinema ad released this week by the UN World Food Programme, illustrating how hunger is still robbing children of their futures across the world.
August 28, 2018
Single parents are the busiest people in the world. That's a tough conundrum for the ones who want to get out and date--it's easier take care of kids with a partner, but having kids leaves no time to find one.
August 08, 2018
Dove's latest foray into exploring the issues of beauty and self-esteem takes a look at how teenage girls really feel inside, when what they say on the outside is "I'm fine."
July 17, 2018
A rom-com turns dark and a nail-biting cliff-side bus ride turns into a light-hearted musical in a new cinema campaign that mixes and matches genres from AT&T, created out of BBDO in L.A., with media via Hearts & Science.
July 13, 2018
For hundreds of years, kids played sports without painted lines, trimmed fields or standardized equipment. Games were about play, not work or scholarships or careers.
May 31, 2018
Much to their chagrin, people with disabilities are just like everyone else. Because when life gets complicated or just really frustrating, we all respond in similar ways--often by swearing loudly.
September 22, 2016
U.K. cinema sales company Pearl & Dean pays tribute to another "unsung hero" of the movie industry in its latest ad -- a funny faux documentary chronicling the fictional "tumbleweed trainer" of Western moviemakng.
September 28, 2015
Director Richard Curtis (Love Actually, Four Weddings and a Funeral) and BBH's Sir John Hegarty are behind the "first ever global cinema campaign," which launched this weekend on behalf of the United Nations.
July 14, 2015
British lifeboat charity the Royal National Lifeboat Institution (RNLI) shows you what it's like to drown in cold water in a couple of hard-hitting PSAs filmed from the drowning person's point of view.
June 17, 2015
The U.K. cinema ad sales company Pearl & Dean has long been synonymous with the movies in the U.K., having traditionally always run an ad featuring instantly recognizable Broadway-style music before the movie starts.