July 31, 2020
So the sports world has gotten really creative about bringing fans as close to the game as possible at a time when going to the court or the field is a big no-no.
May 11, 2020
With both the travel market and wedding season on pause, Hotels.com has found a way to combine the two in its latest campaign—getting brand mascot Captain Obvious to perform marriage ceremonies online.
April 08, 2020
With big communal Easter egg hunts out of the question this year, chocolate brands are having to adapt their Easter marketing to comply with social distancing rules.
January 07, 2020
Volkswagen is emphasizing just how good its Passat Alltrack 4MOTION model is at handling wintry roads in a competition that involves a "hidden" showroom for the car in the snowy wastes of Scandinavia.
August 14, 2019
British music superstar Ed Sheeran is a big fan of Heinz tomato ketchup—he recently starred in a TV spot for the brand after he sent it a direct message about
December 12, 2018
JetBlue's holiday campaign this year involves a competition sending winners on free flights to see their loved ones on Christmas Eve--while they're covered in gift-wrap.
June 30, 2017
As part of its #MyOreoCreation Contest, which asked consumers to dream up new flavors for Oreo products (not just for cookies but also candy bars, graham crackers and pancake mix), Mondelez has been creating real-life versions of the fantasy treat
October 06, 2016
In what might be the weirdest Airbnb tie-up ever, Taco Bell Canada has hooked up with the lodging platform to offer up one of its Ontario restaurants for an overnight stay, as part of an effort to promote the fast feeder's new Steak Doubledilla.
October 04, 2016
Thirty years ago, self-lacing Nikes were just a fanciful, futuristic idea that we saw on the feet of Marty McFly in "Back to the Future II." But over the years, we've seen them become a reality.
June 30, 2016
Donating blood is not your typical pre-game ritual but it might be for San Francisco 49er fans this season. The NFL franchise has teamed up with Boston-based biotech company Orig3n, Inc.
October 15, 2015
We don't know about you, but we can't say we haven't been guilty of that classic childhood breakfast sin: hiding out under the dining room table while stuffing our faces with Lucky Charms -- but only the magically delicious marshmallows.