April 02, 2021
Lego has been encouraging schoolkids in Poland to think about the environment during the recent lockdown, by getting them to rebuild some of its existing Lego sets as "greener" alternatives.
October 02, 2019
U.K. brewer Sharp's is highlighting plastic pollution by creating what it claims is the first track pressed onto a vinyl record made from recycled plastic.
August 09, 2018
New Balance is going back in time. The Boston-based sneaker brand, which has been striving to grow its consumer base in recent months with new marketing, is hosting a '90s-themed pop-up shop in Los Angeles this week.
February 12, 2018
Through New Year’s on Creativity, we’ll be counting down the best work and ideas of the year in various categories: TV/Film/Branded Content, Print/Out of Home/Design/Experiential and Digital/Integrated/Social.
September 03, 2014
To call attention to its decision to stop selling tobacco products, CVS Pharmacies -- part of the newly rechristened CVS Health corporation -- has launched an integrated experiential, digital, print, out-of-home and broadcast campaign.
October 10, 2013
What better way to watch Disney's animated film "Planes," than when riding one yourself? That was Dutch airline KLM's thinking behind this fun-filled kids event it held to promote its partnership with Disney.
June 26, 2013
iPods are great, but you can't rest your beer on one of them. Philips and Ogilvy London partner with bars in the U.K. and Germany to turn pub tables into music destinations, in a new campaign targeted at people between the ages of 18 and 24.
November 25, 2012
Unilever toilet cleaner brand Domestos teamed with DLKW Lowe to create this installation calling attention to the plight of those in underprivileged countries who don't have the luxury of using private toilets.
August 12, 2012
The Sydney Story Factory, a writing center for young people, has opened in Sydney's Redfern neighborhood -- and it's hidden behind an extraterrestrial shopfront.
July 23, 2012
For the Olympics, Coca-Cola has unveiled "Beatbox," a musically inclined building in in London designed by architects Asif Khan and Pernilla Ohrstedt, to promote the beverage brand's global "Move to the Beat" campaign.
June 17, 2012
Every year, thousands of criminals in South Africa get off because people disturb crime scene evidence. Obviously, the lessons of CSI haven't caught on yet in the country.
January 03, 2012
P&G's Tide and its Dubai agency, Leo Burnett, created a reusable shopping bag that doubles as a grocery list in answer to the United Arab Emirates' shockingly high plastic bag wastage.
August 15, 2011
Earlier this year at its annual creative showcase, The Mill New York unveiled The Mill Touch, an interactive touch screen that shows off, Minority-Report style, the effects/production shop's various creative feats over two decades.
August 08, 2011
We're not sure how stilettos and gowns fit into this program, but New York's Fashion Center Business Improvement District is getting into its own bike sharing action with the