Style guru Chris Gibbs on 'spreading love' to the community through the Union x Jordan collaboration
February 17, 2021
Today for our Black History Month Creative Excellence series, this week’s guest editor,
September 30, 2020
At the Summer Olympics, Fruit of the Loom launched its rebrand - moving away from The Fruit Guys and into a brand that showed it could keep up with its active consumers.
January 22, 2020
Fjällräven was popular in Sweden and Europe, but they weren't sure how the US would receive their outdoor gear. So we positioned them in fashion, in the urban outdoor niche.
February 14, 2019
Ahead of London Fashion Week, Lego yesterday opened a London pop-up store called "The Missing Piece," selling clothes for adults. However, the clue is in the name: inside the store, in Fitzrovia's Eastcastle Street, customers found nothing except
August 09, 2017
Fans of Cheetos will see their culinary dreams come true next week in New York City, when the Frito-Lay snack food brand will open a pop-up restaurant, "The Spotted Cheetah," as part of New York restaurant week.
April 24, 2017
As in-store marketing goes, this is pretty awesome: Czech insurance brand Ceska Pojistovna and its agency Y&R Prague trained an African Grey parrot to say "pet insurance" to pet store customers.
February 17, 2017
Amnesty International recently highlighted the threats to freedom of expression in Hong Kong with the opening of a pop up bookstore in the city, selling over 1000 redacted books -- books that appear to have been censored or blacked out.
June 21, 2016
Swedish creative shop Forsman & Bodenfors' "The Organic Effect" for client Coop took the top prize for PR at the Cannes Lions International Festival of Creativity.
June 01, 2016
Brazilian supermarket Zona Sul is going a step further than most retailers to prove the freshness of its produce -- it placed an actual mini vegetable garden in a Rio store, so that customers could pick their veggies right out of the ground.
December 08, 2015
Fashion-loving gamers (or just non-gamers who are wondering what their partner's Xbox is there for) can now rejoice: it's possible to buy -- and try on -- clothes via a virtual mall on Xbox One.