Audi Norway: Don't Hate Imitate
February 08, 2021
In General Motors’ Super Bowl ad, Will Ferrell is seen punching a glob
Mtn Dew: Melontown
February 08, 2021
For brands shelling out more than $5 million for a 30-second Super Bowl ad, the challenge goes beyond catching attention during the game—the real payoff comes when marketers earn multiple views of their expensive ads.
Jeep: The Middle
February 08, 2021
Oliver Francois has lured some of the biggest names in show business for the auto ads he oversees—from Eminem and Clint Eastwood for Chrysler to Bill Murray for Jeep.
DoorDash: Super Bowl 2021
February 08, 2021
The Sesame Street classic “People in Your Neighborhood” gets a delivery-themed overhaul in DoorDash’s Super Bowl ad debut, a performance led by Daveed Diggs and filled with some of the children’s show’s well-known characters.
Fiverr: Opportunity Knocks
February 08, 2021
Fiverr, the freelance resources provider, played on the moment of fame experienced by Philadelphia's Four Seasons Total Landscaping in its Super Bowl spot.
Skechers: To the max
February 04, 2021
Skechers is stepping into the Super Bowl again. The footwear brand plans to air a 30-second spot starring former quarterback Tony Romo and his wife Candice Romo.
Chipotle: Can a burrito change the world?
February 04, 2021
Chipotle Mexican Grill's first ever Super Bowl ad begins with a young boy dining at home, burrito in hand, who poses the question “what if this could change the world?”
Anheuser-Busch: Let's grab a beer
February 04, 2021
Anheuser-Busch InBev’s first-ever corporate Super Bowl ad is less about the brewing giant’s individual brands—and more about the role that beer in general plays in people’s lives.
GM: No Way, Norway
February 03, 2021
Norway ranks way ahead of the U.S. when it comes to electric vehicle adoption—a fact that does not sit well with Will Ferrell in General Motors’ Super Bowl ad.
Uber Eats: Shameless Manipulation (with Wayne and Garth)
February 03, 2021
Over the past year, Uber Eats has brought memorable pairs to the forefront of its marketing with its “Tonight I’ll Be Eating” campaign, starring the unlikely duos of
M&Ms: Come Together
February 03, 2021
M&M’s is suggesting its candies as a thoughtful way to apologize for life’s little irritations and come together in its first Super Bowl spot since 2019, though Dan Levy’s apology seems less than sincere.
Toyota: Upstream
February 03, 2021
Toyota has profiled Paralympian Jessica Long in an emotional 60-second Super Bowl commercial.
Jimmy Johns: King of Cold Cuts
February 03, 2021
Jimmy John’s is bringing its sandwich game to the Super Bowl for the first time in a character-driven campaign that the sandwich chain saw first and then decided to run nationally on advertising’s biggest night.
Michelob Ultra: All star cast
February 03, 2021
At first glance, Michelob Ultra’s Super Bowl ad appears to be the most star-studded spot of the game, with appearances by Sylvester Stallone, Usher, Maluma, Megan Fox, Lucy Liu, Serena Williams, Don Cheadle—and a voiceover by Christopher Walken to
Logitech: Lil Nas X Super Bowl
February 03, 2021
A new brand partnership between Lil Nas X and Logitech, the Swiss digital product company, will include a high-profile Super Bowl commercial.
Stella Artois: Heartbeat Billionaire
February 02, 2021
Stella Artois' Super Bowl spot has an "investment" theme this year, but rest assured, it's nothing to do with GameStop or Robinhood.
Dolly Parton remakes classic ‘9 to 5’ for Squarespace's Super Bowl commercial
February 02, 2021
Dolly Parton has put a new twist on her classic “9 to 5” song for Squarespace’s Super Bowl commercial.
Amazon: Alexa's Body
February 02, 2021
Amazon’s Alexa will take a human form in Michael B. Jordan in this year’s Super Bowl commercial.
Doritos: Flat Matthew
February 02, 2021
Doritos teased that it would show a flat version of Matthew McConaughey in its Super Bowl ad. Now, viewers can see what all the #FlatMatthew fluff was about, and try out the look themselves.
Bud Light: Legends
February 02, 2021
With its Super Bowl ad, Bud Light is betting that drinkers still remember its classic ad characters—some from many years ago—including the “I love you man” guy, Dr.
Kraft-Heinz: Bottle matchup
March 30, 2020
We developed the Heinz Bottle Matchup, a game that echoed the spirit of rooting for your favorite team while indulging in a gameday spread.
Kia: Give It Everything (SB ad)
February 04, 2019
Kia has appeared in 10 straight Super Bowls, often using celebrities in ads that went for laughs.
Google: Job Search for Veterans (Super Bowl LIII)
February 04, 2019
Google aired a pair of Super Bowl ads, one of which gives veterans around the world a salute--and wink.
Burger King: Eat Like Andy (Super Bowl LIII)
February 04, 2019
In the future, maybe everyone will eat a Whopper for 15 minutes. Or at least 45 seconds.
NFL: The 100-Year-Game (Super Bowl LIII)
February 04, 2019
The National Football League's commercial celebrating its 100th anniversary won USA Today's Super Bowl Ad Meter, which asks online volunteers to rate ads with a score from 1 to 10.