August 07, 2018
New Zealand's Transport Agency is continuing to use black humor to target young men with an anti-drink driving message, this time with a film that poses the question: If you died, who would your mates replace you with?
June 01, 2018
A fun new campaign by Pedigree from New Zealand, promoting its "MyDog" Home Recipe dog food, describes familiar doggy activities as if they were culinary experiences on a pretentious restaurant menu.
April 03, 2018
Toyota New Zealand goes all out to capture consumers' car buying frustrations by turning those woes into creatures straight out of "Where the Wild Things Are." A new spot from Saatchi & Saatchi New Zealand depicts various people on the verge o
February 28, 2018
New Zealand's Health Promotion Agency (HPA) appeals to young people's FOMO in a new spot that imagines the protagonist replaced by a mannequin for the night when he gets drunk.
February 22, 2018
New Zealand brand Mainland Cheese's tagline is "Good things take time." So agency Colenso BBDO based a promotional campaign for the Fonterra-owned brand on something that takes a lot of time: a 2000- piece jigsaw puzzle.
March 28, 2017
The New Zealand Fire Service is using virtual reality to show people what being inside a real house fire would be like, and to encourage them to make their own escape plan for the possibility.
March 20, 2017
Pedigree is targeting empty nesters in New Zealand with its adoption program in a truly hilarious and original way, encouraging them to replace their grown-up kids with a dog.
March 09, 2017
In a charming spot from New Zealand, McDonald's beautifully captures what it's like to be the person in the family who's always forced to squeeze into the middle seat of the car.
February 01, 2017
Hubbard breakfast's are like a love story in every box. So to launch a new range of Granola the humble Oat had to go on a search for love.
July 21, 2016
Air New Zealand travels to Hollywood for its latest in-flight safety laffer starring Rhys Darby ("Yes Man," "Pirate Radio") and Anna Faris ("Scary Movie" franchise, "The Hot Chick," "The House Bunny").
May 10, 2016
To remind boat users to wear life jackets, Maritime New Zealand and FCB New Zealand developed a highly targeted campaign; it geo-fenced more than 9,000 miles of New Zealand's coastline and served people with ads once they crossed that barrier into
September 24, 2015
A clever campaign from New Zealand recently set out to raise awareness of domestic violence in wealthier households, by posing as an editorial in a luxury home design magazine.